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The Future of Baby Food and Drink: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Sugar out, vitamins in
  • Green protein: the new superfood
  • China: 10 years after the milk scandal

What you need to know

The big stories

2018 marked the 10-year anniversary of China's milk scandal. While still needing reassurance on food safety, today's Chinese parents show strong interest in superior nutrition, including through fortification.

In the next two years

Baby food/drink brands will look for new avenues – beyond organic certification – to improve their health and nutritional benefits, as well as sustainability credentials.

In five years and beyond

Brands adopting long-term vision will realise that they have a role to play in preparing children to succeed and prosper as adults. Some brands will also broaden their target to all-age consumers to offset the declining number of births.

Expert analysis from a specialist in the field

Written by Caroline Roux, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ten years after the food safety scandal that led to the death of six Chinese babies and left 300,000 ill, Chinese parents who buy infant milk formula still need reassurance on food safety, particularly coming from domestic brands. Yet parents now show equal interest in superior nutrition and better absorption. Caroline Roux
Global Food & Drink Analyst

What you get

What's included

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Table of contents


    • China: 10 years after the milk scandal
    • Green protein: the new superfood
    • Sugar out, vitamins in
    • [Graph] Global: baby food and drink (excluding milk formula) introductions, by top health claims, 2016-2018

    • Beyond organic baby food
    • Environmental responsibilities
    • The looming dairy backlash


      • [Graph] Baby food/drink (including milk), new product launches, top 10 countries, 2018
      • [Graph] Baby food/drink, new product launches, by sub-category, 2014-2018
      • [Graph] Global: infant milk and growing-up milk, new product launches, top claims, 2014-2018