The Future of Baby Food and Milk: 2020
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The big stories
In 2019, to offset a slow growth in the world's largest market, brands created demand for baby snacks and biscuits among Chinese parents. Elsewhere, parents were introduced to baby food/milk positioned as supporting brain health. Parents were also offered more sustainable packaging as brands responded to their environmental concerns.
In the next two years
Technology advancements – from blockchain to DNA tests – have started to shape the baby food category. Maternal nutrition can help to protect unborn babies against environmental pollution and allergies. Baby food/milk manufacturers need to get involved in laying the foundations for a greener, fairer world for the next generations.
In five years and beyond
Baby food/milk brands have a role to play to achieve gender equality. Evidence of the health benefits associated to an ""optimal"" vaginal microbiome will drive demand for personalised maternal nutrition products. Tech companies have started to work on lab-grown breastmilk.
Global Annual Review: what's now and what's next for the baby food and milk market.
Caroline Roux, Global Food & Drink Analyst
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
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