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Description

Description

The big stories

In 2019, to offset a slow growth in the world's largest market, brands created demand for baby snacks and biscuits among Chinese parents. Elsewhere, parents were introduced to baby food/milk positioned as supporting brain health. Parents were also offered more sustainable packaging as brands responded to their environmental concerns.


In the next two years

Technology advancements – from blockchain to DNA tests – have started to shape the baby food category. Maternal nutrition can help to protect unborn babies against environmental pollution and allergies. Baby food/milk manufacturers need to get involved in laying the foundations for a greener, fairer world for the next generations.


In five years and beyond

Baby food/milk brands have a role to play to achieve gender equality. Evidence of the health benefits associated to an ""optimal"" vaginal microbiome will drive demand for personalised maternal nutrition products. Tech companies have started to work on lab-grown breastmilk.

Global Annual Review: what's now and what's next for the baby food and milk market.

Caroline Roux, Global Food & Drink Analyst

THE BIG STORIES

  • Snack attack in China
  • Smart food for a healthy brain
  • Green[ish] packaging

IN THE NEXT TWO YEARS

  • Data-powered diets
  • A greener, fairer planet
  • Protective food through maternal nutrition

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Snack attack in China
    • [Graph] China: new baby snacks and biscuits, top health-related claims, 2019
    • Smart food for a healthy brain
    • Green[ish] packaging
  2. in the next two years

    • Data-powered diets
    • A greener, fairer planet
    • Protective food through maternal nutrition
  3. in five years and beyond

    • key market data

      • [Graph] Global: new infant milk formula/growing-up milks, top five health-related claims, 2015-19
      • [Graph] Global: new baby food/drink (excl baby/toddler milk), top five claims, 2015-19
      • [Graph] Global: new baby food/drink (excl baby/toddler milk), top five packaging types, 2015-19

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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