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Description

Description

Global Annual Review: what's now and what's next for the beer and cider market.

Jenny Zegler, Associate Director - Mintel Food & Drink

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Premiumization boosts big brewers
    • [Graph] Select markets: fastest growing markets in total market volume of beer, by Compound Annual Growth Rate (CAGR), five years from 2018
    • Craft brewers spread their influence
    • [Graph] US: craft brewery count, 2012-17
    • Legalized cannabis brings complications
  2. in the next two years

    • Category-blurring answers quest for variety
    • Low- and no-alcohol selection will grow
    • Move sustainability beyond packaging
    • [Graph] Global: ethical claims used by beer and cider launches, Dec 2013-Nov 2014 vs Dec 2017-Nov 2018
  3. in five years and beyond

    • key market data

      • [Graph] Global: beer per capita consumption, in liters, 2017
      • [Graph] Global: total market volume of beer, fastest growing markets, five years to 2018
      • [Graph] Global: beer and cider new product launches, by top five countries, Dec 2017-Nov 2018

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Trusted by companies. Big and small.

    • bell
    • boots
    • google
    • samsung
    • allianz
    • kelloggs
    • walgreens
    • redbull
    • unilever
    • Harvard
    • pinterest
    • new-york-time