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Description

Description

The big stories

Consumer interest in better-for-you alcohol is driving premium brands to reduce calories and alcohol content. Breweries are finding category-blurring inspiration in other alcohol, non-alcoholic drinks and even food. Adults also are allowing the definition of ""craft"" to blur, just as consolidation shifts ownership.


In the next two years

A quest for relaxation is inspiring more adults to stay at home, which will require brands to adapt to home-based entertainment. Adults are becoming conscious of sustainability and want to know that more than just product packaging is eco-friendly. Fast-growing markets in Asia, Latin America and Africa challenge new entrants.


In five years and beyond

Natural and sustainable ingredients are not only creative options but could be an insurance policy in an era of extreme weather. As more people work remotely, beer and cider can serve as catalysts for out-of-home socialization. Ongoing demand for alcohol-free products will require alcohol companies to diversify their portfolios.

A breakdown of what's to come

  • Premiumization expands to light beer
  • Category blurring extends beyond flavor
  • Craft is defined by quality, not ownership
  • Breweries can align with at-home entertainment
  • Sustainability is about more than packaging
  • Expanding economies present a challenge

What's included

What's included

Table of contents

Table of contents

  1. The Big stories

    • Premiumization expands to light beer
    • Category blurring extends beyond flavor
    • [Graph] US: alcoholic drink consumption, by gender, July 2019
    • Craft is defined by quality, not ownership
    • [Graph] China: consumption or interest in craft beer, by gender and age, Sept 2018
  2. In the next two years

    • Breweries can align with at-home entertainment
    • Sustainability is about more than packaging
    • Expanding economies present a challenge
    • [Graph] Global: fastest growing beer markets, past five years to 2019
  3. In five years and beyond

    • Key Market Data

      • [Graph] Global: beer, per capita consumption in liters, 2019*
      • [Graph] Global: beer and cider, new product launches, top five claims, Dec 2018-Nov 2019
      • [Graph] Global: beer and cider, new product launches, by packaging material, Dec 2018-Nov 2019

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    • Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    • Consumer

      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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