The Future of Beer: 2020
US $2,552.20 (Excl.Tax)Excl. Tax Buy Now
The big stories
Consumer interest in better-for-you alcohol is driving premium brands to reduce calories and alcohol content. Breweries are finding category-blurring inspiration in other alcohol, non-alcoholic drinks and even food. Adults also are allowing the definition of ""craft"" to blur, just as consolidation shifts ownership.
In the next two years
A quest for relaxation is inspiring more adults to stay at home, which will require brands to adapt to home-based entertainment. Adults are becoming conscious of sustainability and want to know that more than just product packaging is eco-friendly. Fast-growing markets in Asia, Latin America and Africa challenge new entrants.
In five years and beyond
Natural and sustainable ingredients are not only creative options but could be an insurance policy in an era of extreme weather. As more people work remotely, beer and cider can serve as catalysts for out-of-home socialization. Ongoing demand for alcohol-free products will require alcohol companies to diversify their portfolios.
A breakdown of what's to come
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.