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The Future of Beer: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Premiumization boosts big brewers
  • Craft brewers spread their influence
  • Legalized cannabis brings complications

What you need to know

The big stories

Big brewers find success with premium brands. As more craft breweries open around the world, the variety and creativity of recipes reach new heights. In some markets, the beer and cider category faces a new challenge from legalized recreational cannabis, which could be an opportunity or a threat.

In the next two years

The next two years will see blurring between ingredients to create new, but approachable, products. More beer and cider innovations will reflect consumer priorities for health in the form of low- and no-alcohol formulations. Products also will need to be made with eco-friendly ingredients as well as packaging.

In five years and beyond

Beer and cider brands will have to promote new consumption occasions as the relaxation occasion becomes a space for a plethora of self-care solutions. At the same time, brands can get more sophisticated in how they communicate taste and develop non-alcoholic selections that appeal to health- and image-conscious young adults.

Expert analysis from a specialist in the field

Written by Jenny Zegler, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Global brewers identify the ongoing desire for quality rather than quantity as a key to their success in 2018. While adults in developed countries embrace premium products, brewers can establish brand tiers to build brand loyalty among adults in rapidly growing economies. Jenny Zegler
Associate Director - Mintel Food & Drink

What you get

What's included

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Table of contents

  1. the big stories

    • Premiumization boosts big brewers
    • [Graph] Select markets: fastest growing markets in total market volume of beer, by Compound Annual Growth Rate (CAGR), five years from 2018
    • Craft brewers spread their influence
    • [Graph] US: craft brewery count, 2012-17
    • Legalized cannabis brings complications
  2. in the next two years

    • Category-blurring answers quest for variety
    • Low- and no-alcohol selection will grow
    • Move sustainability beyond packaging
    • [Graph] Global: ethical claims used by beer and cider launches, Dec 2013-Nov 2014 vs Dec 2017-Nov 2018
  3. in five years and beyond

    • key market data

      • [Graph] Global: beer per capita consumption, in liters, 2017
      • [Graph] Global: total market volume of beer, fastest growing markets, five years to 2018
      • [Graph] Global: beer and cider new product launches, by top five countries, Dec 2017-Nov 2018