The Future of Beer: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Premiumization boosts big brewers
- Craft brewers spread their influence
- Legalized cannabis brings complications
What you need to know
The big stories
Big brewers find success with premium brands. As more craft breweries open around the world, the variety and creativity of recipes reach new heights. In some markets, the beer and cider category faces a new challenge from legalized recreational cannabis, which could be an opportunity or a threat.
In the next two years
The next two years will see blurring between ingredients to create new, but approachable, products. More beer and cider innovations will reflect consumer priorities for health in the form of low- and no-alcohol formulations. Products also will need to be made with eco-friendly ingredients as well as packaging.
In five years and beyond
Beer and cider brands will have to promote new consumption occasions as the relaxation occasion becomes a space for a plethora of self-care solutions. At the same time, brands can get more sophisticated in how they communicate taste and develop non-alcoholic selections that appeal to health- and image-conscious young adults.
Expert analysis from a specialist in the field
Written by Jenny Zegler, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Global brewers identify the ongoing desire for quality rather than quantity as a key to their success in 2018. While adults in developed countries embrace premium products, brewers can establish brand tiers to build brand loyalty among adults in rapidly growing economies.
Associate Director - Mintel Food & Drink
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