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The Future of Beer: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Beer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Premiumization expands to light beer
  • Category blurring extends beyond flavor
  • Craft is defined by quality, not ownership

The big stories

Consumer interest in better-for-you alcohol is driving premium brands to reduce calories and alcohol content. Breweries are finding category-blurring inspiration in other alcohol, non-alcoholic drinks and even food. Adults also are allowing the definition of ""craft"" to blur, just as consolidation shifts ownership.

In the next two years

A quest for relaxation is inspiring more adults to stay at home, which will require brands to adapt to home-based entertainment. Adults are becoming conscious of sustainability and want to know that more than just product packaging is eco-friendly. Fast-growing markets in Asia, Latin America and Africa challenge new entrants.

In five years and beyond

Natural and sustainable ingredients are not only creative options but could be an insurance policy in an era of extreme weather. As more people work remotely, beer and cider can serve as catalysts for out-of-home socialization. Ongoing demand for alcohol-free products will require alcohol companies to diversify their portfolios.

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Looking for further research in this area?

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Expert analysis from a specialist in the field

Written by Jenny Zegler, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumer interest is increasing for alcohol that has fewer calories and less alcohol by volume than full-strength products. Companies are responding with a new crop of premium light beer and cider. To ensure connection with health-conscious adults, companies will have to clearly communicate the advantages of light beer or cider, such as reduced alcohol and/or calorie content. Jenny Zegler
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. The Big stories

    • Premiumization expands to light beer
    • Category blurring extends beyond flavor
    • [Graph] US: alcoholic drink consumption, by gender, July 2019
    • Craft is defined by quality, not ownership
    • [Graph] China: consumption or interest in craft beer, by gender and age, Sept 2018
  2. In the next two years

    • Breweries can align with at-home entertainment
    • Sustainability is about more than packaging
    • Expanding economies present a challenge
    • [Graph] Global: fastest growing beer markets, past five years to 2019
  3. In five years and beyond

    • Key Market Data

      • [Graph] Global: beer, per capita consumption in liters, 2019*
      • [Graph] Global: beer and cider, new product launches, top five claims, Dec 2018-Nov 2019
      • [Graph] Global: beer and cider, new product launches, by packaging material, Dec 2018-Nov 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.