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The Future of Biscuits, Cookies and Crackers: 2019

Global Annual Review: what's now and what's next for the biscuit, cookie and cracker market.

Ayisha Koyenikan, Global Food & Drink Analyst

THE BIG STORIES

  • The war on sugar
  • New sensations
  • Protein power

IN THE NEXT TWO YEARS

  • Concerns over sustainable palm oil will drive palm oil-free innovation globally
  • Flavour innovation
  • Vegan becomes part of 'clean label' positioning

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

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Table of contents

  1. the big stories

    • The war on sugar
    • [Graph] Global: low/no/reduced sugar biscuit innovation as a percentage of total regional biscuit innovation, by region, Nov 2015-Oct 2018
    • New sensations
    • Protein power
    • [Graph] Global: Sweet/savoury biscuit launches with a protein claim, by region, between Nov 2015 and Oct 2018
  2. in the next two years

    • Concerns over sustainable palm oil will drive palm oil-free innovation globally
    • [Graph] Europe: sweet biscuit/cookie, savoury biscuit and cracker launches where "palm oil-free" or similar and "sustainable palm oil" or similar appears on pack as a percentage of total launches, Sep 2013-Aug 2018
    • Flavour innovation
    • Vegan becomes part of 'clean label' positioning
    • [Graph] Global: launches of vegan biscuits, cookies and crackers, by top claims, Oct 2017-Sep 2018
  3. in five years and beyond

    • [Graph] Global: penetration of digestive health claims in sweet biscuits/cookies, savoury biscuits & crackers, Sep 2015-Aug 2018
  4. key market data

    • [Graph] Biscuits, cookies and crackers: fastest/slowest growing markets (5-year CAGR)

The Future of Biscuits, Cookies and Crackers: 2019

US $2,552.20 (Excl.Tax)