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Global Annual Review: what's now and what's next for the biscuit, cookie and cracker market.

Ayisha Koyenikan, Global Food & Drink Analyst

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • The war on sugar
    • [Graph] Global: low/no/reduced sugar biscuit innovation as a percentage of total regional biscuit innovation, by region, Nov 2015-Oct 2018
    • New sensations
    • Protein power
    • [Graph] Global: Sweet/savoury biscuit launches with a protein claim, by region, between Nov 2015 and Oct 2018
  2. in the next two years

    • Concerns over sustainable palm oil will drive palm oil-free innovation globally
    • [Graph] Europe: sweet biscuit/cookie, savoury biscuit and cracker launches where "palm oil-free" or similar and "sustainable palm oil" or similar appears on pack as a percentage of total launches, Sep 2013-Aug 2018
    • Flavour innovation
    • Vegan becomes part of 'clean label' positioning
    • [Graph] Global: launches of vegan biscuits, cookies and crackers, by top claims, Oct 2017-Sep 2018
  3. in five years and beyond

    • [Graph] Global: penetration of digestive health claims in sweet biscuits/cookies, savoury biscuits & crackers, Sep 2015-Aug 2018
  4. key market data

    • [Graph] Biscuits, cookies and crackers: fastest/slowest growing markets (5-year CAGR)

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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