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Description

Description

The big stories

Plant-based options can keep the high-protein momentum going; flavour fatigue can be addressed with more sophisticated ingredients; and brands need to commit to sugar reduction, focusing on taste credentials to entice consumers.


In the next two years

Take inspiration from meat snacking and incorporate meat into biscuits and crackers; tap into the growing trend towards edible cookie dough snacking; and develop bedtime biscuits to help busy consumers relax and unwind.


In five years and beyond

Biodegradeable packaging claims are set to increase in response to plastic pollution concerns; DNA test kits and 3D printing will give rise to hyper-personalised snacks; and use of synthetic palm oil will grow in biscuits and crackers.

Global Annual Review: what’s now and what’s next for the biscuit, cookie and cracker market.

Ayisha Koyenikan, Global Food & Drink Analyst

THE BIG STORIES

  • Push plant-based protein
  • Tickle taste buds with tempting flavours
  • Concerns over taste impede sugar reduction

IN THE NEXT TWO YEARS

  • Make room for meat in biscuits and crackers
  • Tap into the edible cookie dough trend
  • Bring on bedtime biscuits

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Push plant-based protein
    • [Graph] Percentage split of sweet biscuit/cookie launches with a high/added protein claim by region, Jan 2017-Dec 2019
    • [Graph] Global: penetration of sweet biscuit/cookie launches with a high/added protein claim, Jan 2017-Dec 2019
    • [Graph] US: instant reaction & purchase intent, high-protein cookies Jan 2017-Nov 2019
    • Tickle taste buds with tempting flavours
    • Concerns over taste impede sugar reduction
    • [Graph] Global: penetration of sugar-free, no added sugar and low/reduced sugar claims in sweet biscuit and cookie launches, Jan 2017-Dec 2019
    • [Graph] Global: top 10 sweeteners present in sweet biscuit and cookie launches with a low/reduced sugar, no added sugar or sugar-free claim, Jan 2017-Dec 2019
  2. in the next two years

    • Make room for meat in biscuits and crackers
    • Tap into the edible cookie dough trend
    • Bring on bedtime biscuits
    • [Graph] Global: top 10 food & drink categories with stress and sleep claims in launches between Jan 2017-Dec 2019
  3. in five years and beyond

    • key market data

      • [Graph] Global: biscuits cookies and crackers, 10 biggest markets by volume*, 2019
      • [Graph] Global: biscuits, cookies and crackers, 5 fastest and 5 slowest growing markets (5-year CAGR)
      • [Graph] Global: top five and bottom five biscuits, cookies and cracker retail market volume consumption per capita (population), 2019
      • [Graph] Global: biscuits, cookies and cracker launches by top five markets, Jan 2019-Dec 2019
      • [Graph] Global: biscuits, cookies and cracker launches by top 5 package types, Jan 2019-Dec 2019

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    • Brand/Company

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    • Data

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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