The Future of Biscuits, Cookies and Crackers: 2019
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Protein power
- New sensations
- The war on sugar
What you need to know
The big stories
Portion-controlled packs proliferate and brands launch savoury biscuits in the war against sugar. Brands get playful with texture and temperature to appeal to adventurous consumers. The high-protein trend is growing in most markets, and key players are now investing heavily.
In the next two years
The contentious issue of sustainable palm oil standards will drive palm oil-free innovation across more countries. Bold, fun flavoured crackers will be a focus and more flavour innovation will be seen within limited editions. Vegan claims will become part of a clean label positioning.
In five years and beyond
In the longer term, as biscuits get healthier, traditional markers of health will no longer be as useful for differentiation. Manufacturers will look at broader positive/functional health issues such as digestive or oral health for unique selling points.
Expert analysis from a specialist in the field
Written by Ayisha Koyenikan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Progress in reducing the amount of sugar in biscuits has been slow despite growing pressure to hit stretching targets.
Global Food & Drink Analyst
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