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Description

Description

The big stories

At a time when bread consumption in the West is declining and interest in naturalness is rising, global bakery turns to Asia for growth opportunities, while brands look beyond ingredients to boost their clean label credentials. Meanwhile, sourdough is winning over consumers who are increasingly disillusioned with processed foods.


In the next two years

More bread and bakery producers will demonstrate forward-thinking efforts to improve sustainability. Innovation using plant-based inclusions will continue to add value to the bakery category, paired with bright colours, fusion flavours and multi-layered textures to create a sensorial experience to re-engage with the younger audience.


In five years and beyond

As more consumers demand transparency from the seed to the plate, bakery producers will embrace tech innovations that offer the advantage of traceability. The future could also see more insects in bread and bakery as well as personalised bread to match consumers' specific nutritional, dietary, flavour or even design preferences.

Global Annual Review: what's now and what's next for the bread and sweet bakery market.

Katya Witham, Global Food & Drink Analyst

THE BIG STORIES

  • Global bakery looks to Asia for a slice of the action
  • The rise and rise of sourdough
  • Clean label bakery looks beyond ingredients

IN THE NEXT TWO YEARS

  • The future of bakery inclusions is plant-based
  • Bakers will step up sustainability efforts
  • Boosting appeal: a rainbow of possibilities

IN FIVE YEARS, AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Global bakery looks to Asia for a slice of the action
    • [Graph] Global: top 12 bread-eating countries, retail market kg per capita consumption, 2017-19 (estimates)
    • [Graph] Selected Asian markets: top 10 countries, bread and bread products retail market CAGR, % growth over next five years
    • The rise and rise of sourdough
    • [Graph] Global: growth in the use of sourdough as a descriptor in bread and bakery products*, 2015-2019
    • Clean label bakery looks beyond ingredients
    • [Graph] Global: selected claim categories in bakery launches, 2015-2019
  2. IN THE NEXT TWO YEARS

    • The future of bakery inclusions is plant-based
    • Bakers will step up sustainability efforts
    • Boosting appeal: a rainbow of possibilities
  3. IN FIVE YEARS, AND BEYOND

    • KEY MARKET DATA

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