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The Future of Bread, Bakery and Cakes: 2020

Key points included

  • Global bakery looks to Asia
  • The rise and rise of sourdough
  • Clean label bakery looks beyond ingredients

The big stories

At a time when bread consumption in the West is declining and interest in naturalness is rising, global bakery turns to Asia for growth opportunities, while brands look beyond ingredients to boost their clean label credentials. Meanwhile, sourdough is winning over consumers who are increasingly disillusioned with processed foods.

In the next two years

More bread and bakery producers will demonstrate forward-thinking efforts to improve sustainability. Innovation using plant-based inclusions will continue to add value to the bakery category, paired with bright colours, fusion flavours and multi-layered textures to create a sensorial experience to re-engage with the younger audience.

In five years and beyond

As more consumers demand transparency from the seed to the plate, bakery producers will embrace tech innovations that offer the advantage of traceability. The future could also see more insects in bread and bakery as well as personalised bread to match consumers' specific nutritional, dietary, flavour or even design preferences.

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Expert analysis from a specialist in the field

Written by Katya Witham, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As the per capita consumption of bread continues its decline in Western markets, there is scope for bakery companies to capitalise on growth opportunities in Asia. Katya Witham
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents


    • Global bakery looks to Asia for a slice of the action
    • [Graph] Global: top 12 bread-eating countries, retail market kg per capita consumption, 2017-19 (estimates)
    • [Graph] Selected Asian markets: top 10 countries, bread and bread products retail market CAGR, % growth over next five years
    • The rise and rise of sourdough
    • [Graph] Global: growth in the use of sourdough as a descriptor in bread and bakery products*, 2015-2019
    • Clean label bakery looks beyond ingredients
    • [Graph] Global: selected claim categories in bakery launches, 2015-2019

    • The future of bakery inclusions is plant-based
    • Bakers will step up sustainability efforts
    • Boosting appeal: a rainbow of possibilities


      About the report

      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.