Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

The Future of Bread, Bakery and Cakes: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The future is balanced
  • Engage with younger foodies
  • Address digestive health concerns

What you need to know

The big stories

More balanced approaches to health will create space for bread with positive health qualities. Addressing digestive discomfort will also be on top of the agenda as it is a common reason for consumers to avoid bread. In addition, engaging with younger foodies through visual and sensory features has been a focus to drive consumption.

In the next two years

New flavours, ingredients and textures will be explored to drive bakery evolution. Producers are likely to be more creative in their sustainable practices to cut down on food waste and plastic packaging that causes environmental damage.

In five years, and beyond

More digestive-friendly leavening agents will be explored, succeeding the popular sourdough bread. Expect a move from white and wholemeal to more personalised bread offerings that meet the demand for gene-tailored diets. Sustainable grains and farming methods will also make gains.

Expert analysis from a specialist in the field

Written by Amrin Walji, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Global brands are capitalising on positive nutrition as a way to fight the decline in sales of bread. The appeal of added nutrients in bakery products is likely to engage the younger audience in particular, and will prompt more premium varieties to be launched in the market. Amrin Walji
Senior Innovation Analyst

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. The big stories

    • Bread and bakery producers seek to balance health with indulgence
    • Digestive health has been a prominent focus in bread
    • Bakery targets a new generation of foodies
  2. in the next two years

    • Flavours to watch in bread and sweet bakery
    • [Graph] Global: bread/bread product launches by flavour sub-group, Dec 2015-Nov 2018
    • Explore new inclusions in bread to improve quality
    • Bakers expected to address sustainability in creative ways
  3. in five years, and beyond

    • key market data

      • [Graph] Bread & bread products: retail market volume consumption per capita, selected markets, 2018 (est)
      • [Graph] Sweet bakery: retail market volume consumption per capita, selected markets, 2018 (est)