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Global Annual Review: what's now and what's next for the breakfast cereal market.

Honorata Jarocka, Senior Food & Drink Analyst

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • The 'healthy' vs 'indulgent' challenge
    • [Graph] Selected European countries: attitudes towards breakfast cereals, October 2018
    • Going organic is no longer niche
    • One size does not fit all: helping consumers achieve their personal health goals
    • [Graph] Global: breakfast cereal launches featuring vegan claims, as a % of all launches, 2014-18
  2. in the next two years

    • Using premiumisation to enhance cereal's quality image and appeal to foodies
    • Gut health is a growing trend
    • BarleyMax as a new shining star ingredient
  3. in five years and beyond

    • key market data

      • [Graph] Global: breakfast cereals, new product launches, top five countries, 2018
      • [Graph] Global: breakfast cereals, new product launches, top five claims, 2018

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Trusted by companies. Big and small.

    • bell
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    • kelloggs
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    • Harvard
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    • new-york-time