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The Future of Breakfast Cereals: 2019

Global Annual Review: what's now and what's next for the breakfast cereal market.

Honorata Jarocka, Senior Food & Drink Analyst

THE BIG STORIES

  • The 'healthy' vs 'indulgent' challenge
  • Going organic is no longer niche
  • One size does not fit all: helping consumers achieve their personal health goals

IN THE NEXT TWO YEARS

  • Using premiumisation to enhance cereal's quality image and appeal to foodies
  • Gut health is a growing trend
  • BarleyMax as a new shining star ingredient

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

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Table of contents

  1. the big stories

    • The 'healthy' vs 'indulgent' challenge
    • [Graph] Selected European countries: attitudes towards breakfast cereals, October 2018
    • Going organic is no longer niche
    • One size does not fit all: helping consumers achieve their personal health goals
    • [Graph] Global: breakfast cereal launches featuring vegan claims, as a % of all launches, 2014-18
  2. in the next two years

    • Using premiumisation to enhance cereal's quality image and appeal to foodies
    • Gut health is a growing trend
    • BarleyMax as a new shining star ingredient
  3. in five years and beyond

    • key market data

      • [Graph] Global: breakfast cereals, new product launches, top five countries, 2018
      • [Graph] Global: breakfast cereals, new product launches, top five claims, 2018

    The Future of Breakfast Cereals: 2019

    US $2,552.20 (Excl.Tax)