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Description

Description

The big stories

Producers inject more excitement into the butter category with adventurous flavors and textures. The new generation of vegetable-based spreads is tapping into ""plant butter"" positioning to convince consumers of its naturalness. Ghee gets a makeover as brands are presenting the familiar clarified butter in contemporary formats.


In the next two years

To appeal to consumer interest in functional foods, spreads can highlight the benefits of the oils used and butter can align with trendy diets such as keto. Anti-palm oil sentiment will foster innovation with alternative plant-based fats. Companies will need to up their game in ingredient transparency and showcase minimal processing.


In five years and beyond

New technology will make ""animal-free"" butter possible. Standards of identity will be challenged further with the departure from traditional techniques. Climate change will spur innovation in ""climate smart"" butter and spreads.

A breakdown of what's to come

  • Butter goes epicurean
  • Margarine's second act as 'plant-based butter'
  • Ghee gets with the times
  • Interest in specialized diets will drive functional butter innovation
  • Anti-palm oil sentiment will fuel the demand for alternative fats
  • Processing and ingredient concerns will become increasingly important

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Butter goes epicurean
    • Margarine's second act as 'plant-based butter'
    • Ghee gets with the times
  2. IN THE NEXT TWO YEARS

    • Interest in specialized diets will drive functional butter innovation
    • Anti-palm oil sentiment will fuel the demand for alternative fats
    • Processing and ingredient concerns will become increasingly important
    • [Graph] Select European countries: words associated with spreads/margarine and butter, 2019
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: butter and yellow fats, new product launches, top five countries, Jan 2019-Dec 2019
      • [Graph] Global: butter and yellow fats, new product launches by subcategory, Jan 2017-Dec 2019

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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