The Future of Butter and Yellow Fats: 2020
US $2,552.20 (Excl.Tax)Excl. Tax Buy Now
The big stories
Producers inject more excitement into the butter category with adventurous flavors and textures. The new generation of vegetable-based spreads is tapping into ""plant butter"" positioning to convince consumers of its naturalness. Ghee gets a makeover as brands are presenting the familiar clarified butter in contemporary formats.
In the next two years
To appeal to consumer interest in functional foods, spreads can highlight the benefits of the oils used and butter can align with trendy diets such as keto. Anti-palm oil sentiment will foster innovation with alternative plant-based fats. Companies will need to up their game in ingredient transparency and showcase minimal processing.
In five years and beyond
New technology will make ""animal-free"" butter possible. Standards of identity will be challenged further with the departure from traditional techniques. Climate change will spur innovation in ""climate smart"" butter and spreads.
A breakdown of what's to come
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.