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The Future of Butter and Yellow Fats: 2020

Key points included

  • Butter goes epicurean
  • Ghee gets with the times
  • Margarine's second act as ""plant-based butter""

The big stories

Producers inject more excitement into the butter category with adventurous flavors and textures. The new generation of vegetable-based spreads is tapping into ""plant butter"" positioning to convince consumers of its naturalness. Ghee gets a makeover as brands are presenting the familiar clarified butter in contemporary formats.


In the next two years

To appeal to consumer interest in functional foods, spreads can highlight the benefits of the oils used and butter can align with trendy diets such as keto. Anti-palm oil sentiment will foster innovation with alternative plant-based fats. Companies will need to up their game in ingredient transparency and showcase minimal processing.


In five years and beyond

New technology will make ""animal-free"" butter possible. Standards of identity will be challenged further with the departure from traditional techniques. Climate change will spur innovation in ""climate smart"" butter and spreads.

Expert analysis from a specialist in the field

Written by Dasha Shor, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands are standing out in the price-driven butter category by innovating with flavor and making the packaging work harder to deliver on value. New offerings that embrace indulgence and feature more adventurous flavors and textures will help butter producers to inject more excitement into the category. Dasha Shor
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Butter goes epicurean
    • Margarine's second act as 'plant-based butter'
    • Ghee gets with the times
  2. IN THE NEXT TWO YEARS

    • Interest in specialized diets will drive functional butter innovation
    • Anti-palm oil sentiment will fuel the demand for alternative fats
    • Processing and ingredient concerns will become increasingly important
    • [Graph] Select European countries: words associated with spreads/margarine and butter, 2019
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: butter and yellow fats, new product launches, top five countries, Jan 2019-Dec 2019
      • [Graph] Global: butter and yellow fats, new product launches by subcategory, Jan 2017-Dec 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description