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Description

Description

Global Annual Review: what's now and what's next for the carbonated soft drinks (CSD) market.

Samantha Moore, Global Food and Drink Analyst

THE BIG STORIES

  • Sugar still has a strong influence on new product development
  • Sustainability becomes increasingly important
  • Permissible Indugence can drive CSD appeal

IN THE NEXT TWO YEARS

  • Functional benefits can increase the appeal of CSDs
  • Target brain health and relaxation
  • Demonstrate environmental consciousness

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Sugar still has a strong influence on new product development
    • [Graph] Global: average sugar content (g per 100ml) in CSDs, 2015-19
    • Sustainability becomes increasingly important
    • [Graph] Europe, US: new CSD launches with an environmentally friendly package claim, 2015-19
    • Permissible Indugence can drive CSD appeal
    • [Graph] Select European countries: CSDs are a good way to treat yourself, 2019
  2. IN THE NEXT TWO YEARS

    • Functional benefits can increase the appeal of CSDs
    • [Graph] Japan: compound annual growth rates of carbonated soft drinks, %, 2013-22
    • Target brain health and relaxation
    • Demonstrate environmental consciousness
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: new carbonated soft drink launches, by top claims, 2019
      • [Graph] Global: new carbonated soft drinks, by top countries, 2019
      • [Graph] Global: new carbonated soft drink launches, by top flavours, 2019
      • [Graph] Global: new carbonated soft drink launches, by pack material, 2019

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