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The Future of Carbonated Soft Drinks: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Bringing sensory engagement to consumers
  • Sugar taxes are reshaping the CSD category
  • Sugar backlash triggers new wave of CSD NPD

What you need to know

The big stories

Sugar reduction remains a key driver for CSD innovation as brands are focusing on reformulations and the repositioning of their products to maintain consumer interest.

In the next two years

CSDs are expected to find new niches in order to maintain consumer interest in this category. Brands can add functional attributes, and/or position themselves as permissible treats. A focus on eco-credentials will shape packaging choices.

In five years and beyond

Developing sophisticated CSD ranges and exploring food-pairing opportunities can help revive sales and establish traction with younger audiences. Mainstream brands can also be expected to explore the use of cannabidiol (CBD).

Expert analysis from a specialist in the field

Written by Regina Haydon, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Sugar remains under fire across all food and drink categories with brands reformulating, refocusing and repositioning their products in order to meet changing consumer demands. Regina Haydon
Global Food & Drink Analyst

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What's included

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Table of contents

  1. the big stories

    • Sugar taxes across the globe are reshaping the CSD category
    • [Graph] Philippines: retail market volume and value of carbonated soft drinks, 2013-22
    • Sugar backlash triggers new CSD innovations
    • Bringing sensory appeal to consumers
  2. IN THE NEXT TWO YEARS

    • How CSDs can become the 'next better-for-you' drink
    • CSDs can capitalise on the status of permissible indulgence
    • Sustainability matters: will the backlash against single-use plastic bottles impact brands' pack choices?
  3. IN FIVE YEARS AND BEYOND

    • key market data

      • [Graph] Global: carbonated soft drinks, retail market volume consumption per capita, top 10 countries, 2018
      • [Graph] Global: new carbonated soft drinks, by top countries, Dec 2017-Nov 2018
      • [Graph] Global: new carbonated soft drinks launches, by top claims, Dec 2017-Nov 2018
      • [Graph] Global: new carbonated soft drinks launches, by top flavours, Dec 2017-Nov 2018
      • [Graph] Global: new carbonated soft drinks launches, by pack material, Dec 2017-Nov 2018