The Future of Carbonated Soft Drinks: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Bringing sensory engagement to consumers
- Sugar taxes are reshaping the CSD category
- Sugar backlash triggers new wave of CSD NPD
What you need to know
The big stories
Sugar reduction remains a key driver for CSD innovation as brands are focusing on reformulations and the repositioning of their products to maintain consumer interest.
In the next two years
CSDs are expected to find new niches in order to maintain consumer interest in this category. Brands can add functional attributes, and/or position themselves as permissible treats. A focus on eco-credentials will shape packaging choices.
In five years and beyond
Developing sophisticated CSD ranges and exploring food-pairing opportunities can help revive sales and establish traction with younger audiences. Mainstream brands can also be expected to explore the use of cannabidiol (CBD).
Expert analysis from a specialist in the field
Written by Regina Haydon, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sugar remains under fire across all food and drink categories with brands reformulating, refocusing and repositioning their products in order to meet changing consumer demands.
Global Food & Drink Analyst
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