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The Future of Carbonated Soft Drinks: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Carbonated Soft Drinks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Sugar still has a strong influence on NPD
  • Sustainability becomes increasingly important
  • Permissible Indulgence can drive CSD appeal

The big stories

Sugar reduction remains a key driver for innovation, along with positioning CSDs as a more permissible treat. Sustainability also becomes increasingly important for consumers and brands are taking action.


In the next two years

Functional benefits will increase the appeal of CSDs for the health conscious. Brain health as well as relaxation will be functionalities that will start to resonate more with consumers. Brands will need to demonstrate environmental consciousness and take steps to launch eco-friendly packs and products.


In five years and beyond

Brands will come under pressure from more healthy/functional beverages and create more sophisticated offerings to compete with high-end alcoholic drinks. As technology continues to advance, CSDs will take advantage of this and offer hyper-personalised drinks tailored to consumers' personal needs.

Expert analysis from a specialist in the field

Written by Samantha Moore, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2019, reduced sugar and low calorie are still some of the most common claims in CSD new product development (NDP) globally. Samantha Moore
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Sugar still has a strong influence on new product development
    • [Graph] Global: average sugar content (g per 100ml) in CSDs, 2015-19
    • Sustainability becomes increasingly important
    • [Graph] Europe, US: new CSD launches with an environmentally friendly package claim, 2015-19
    • Permissible Indugence can drive CSD appeal
    • [Graph] Select European countries: CSDs are a good way to treat yourself, 2019
  2. IN THE NEXT TWO YEARS

    • Functional benefits can increase the appeal of CSDs
    • [Graph] Japan: compound annual growth rates of carbonated soft drinks, %, 2013-22
    • Target brain health and relaxation
    • Demonstrate environmental consciousness
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: new carbonated soft drink launches, by top claims, 2019
      • [Graph] Global: new carbonated soft drinks, by top countries, 2019
      • [Graph] Global: new carbonated soft drink launches, by top flavours, 2019
      • [Graph] Global: new carbonated soft drink launches, by pack material, 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description