The Future of Cereal, Energy and Snack Bars: 2019
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Providing the most comprehensive and up-to-date information and analysis of the The Future of Cereal, Energy and Snack Bars market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Keeping it simple
- The unstoppable rise of protein
- Multi-sensory consumption experiences
What you need to know
The big stories
Given the growing need for simplicity, the 'clean label' concept continues to gain traction. The snack bar category is also seeing increased activity in the high protein space, with lifestyle consumers becoming the new target audience. Meanwhile, to provide 'new sensations', more exciting textures and formats are popping up.
In the next two years
Both the functional space and the chilled bar concept provide brands with development possibilities. Further innovation attempts are also expected around the use of new trendy ingredients, including collagen, healthy fats and insects.
In five years and beyond
Adventurous snack bar brands can grow their appeal by experimenting with savoury flavour notes and new non-cereal bases. An increased focus on category blurring efforts is also expected, including snack bar/confectionery and snack bar/cookie hybrids.
Expert analysis from a specialist in the field
Written by Honorata Jarocka, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In response to the clean label movement, snack bar brands are embracing naturalness and simplicity. Efforts are being made to look beyond ingredient statements by devoting extra attention to processing and packaging.
Senior Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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