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The Future of Cereal, Energy and Snack Bars: 2019

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Cereal, Energy and Snack Bars market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Keeping it simple
  • The unstoppable rise of protein
  • Multi-sensory consumption experiences

What you need to know

The big stories

Given the growing need for simplicity, the 'clean label' concept continues to gain traction. The snack bar category is also seeing increased activity in the high protein space, with lifestyle consumers becoming the new target audience. Meanwhile, to provide 'new sensations', more exciting textures and formats are popping up.

In the next two years

Both the functional space and the chilled bar concept provide brands with development possibilities. Further innovation attempts are also expected around the use of new trendy ingredients, including collagen, healthy fats and insects.

In five years and beyond

Adventurous snack bar brands can grow their appeal by experimenting with savoury flavour notes and new non-cereal bases. An increased focus on category blurring efforts is also expected, including snack bar/confectionery and snack bar/cookie hybrids.

Expert analysis from a specialist in the field

Written by Honorata Jarocka, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In response to the clean label movement, snack bar brands are embracing naturalness and simplicity. Efforts are being made to look beyond ingredient statements by devoting extra attention to processing and packaging. Honorata Jarocka
Senior Food & Drink Analyst

What you get

What's included

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Table of contents

  1. THE big stories

    • Keeping it simple: 'clean' is the new healthy
    • [Graph] Global: snack bar launches, selected claims, as a % of all launches, 2014 vs 2018
    • The unstoppable rise of protein
    • [Graph] Global: snack bar launches featuring high/protein claims, as a % of all launches, 2014-18
    • Multi-sensory consumption experiences

    • Playing it cool: brands step outside the shelf-stable category
    • Jostling for space on the functional shelf
    • [Graph] Global: snack bar launches with top functional claims, as a % of all launches, 2018
    • The quest for new star ingredients


      • [Graph] Global: snack bars, new product launches, top five countries, 2018
      • [Graph] Global: snack bars, new product launches, top five flavour components, 2018