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Description

Description

The big stories

With growth in flexitarianism, cheese can flourish as an alternative, tasty protein source. However, publicity around veganism impacts on dairy. To maintain relevance products can demonstrate suitability for contemporary usage occasions. In APAC, dynamic growth is driven by tailored innovation


In the next two years

Brands need to reassure consumers that they are striving to mitigate the environmental impact of dairy production. It will be important for cheese to show its health credentials without undermining the power of taste. Despite current uncertainty over taste and health, consumers are open to non-dairy choices.


In five years and beyond

An active approach to environmental issues is essential – consumers will reward with their loyalty. As consumers become more aware of the link between food and physical and mental wellbeing, cheese can offer nutritional and emotional benefits. Lab-produced cheese is on the horizon; transparency is essential to build trust.

Global Annual Review: what's now and what's next for the cheese market.

David Faulkner, Associate Director - Mintel Food & Drink

THE BIG STORIES

  • Changing attitudes have potential to benefit cheese, but questioning of animal-derived foods is a challenge
  • Focus on needs and occasions – cheese must stay contemporary as food habits change
  • In APAC, cheese innovation focuses on adapting products to meet local needs and taste preferences

IN THE NEXT TWO YEARS

  • Focus on sustainability
  • Health messaging should be a priority, but don't neglect the importance of taste
  • Although currently niche, plant-based cheese alternatives can be expected to grow

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • Changing attitudes have potential to benefit cheese, but questioning of animal-derived foods is a challenge
    • [Graph] Selected European countries: % of consumers agreeing "I eat cheese as an alternative to meat", 2019
    • [Graph] Selected European countries: behaviours related to cheese, 2019
    • [Graph] Global: % of cheese launches by region with vegetarian claims, 2016-19
    • Focus on needs and occasions – cheese must stay contemporary as food habits change
    • [Graph] US: "How have you eaten or used natural cheese in the past three months? Please select all that apply", 2019
    • [Graph] Global: % of cheese launches mentioning snack/snacking on pack, 2016 vs 2019
    • In APAC, cheese innovation focuses on adapting products to meet local needs and taste preferences
    • [Graph] Global: cheese innovation by region by sub-category, 2016-19
  2. IN THE NEXT TWO YEARS

    • Focus on sustainability
    • [Graph] Global: select ethical and environmental claims on cheese product launches, 2017-19
    • [Graph] Selected European countries: attitudes to cheese packaging, 2019
    • Health messaging should be a priority, but don't neglect the importance of taste
    • [Graph] Global: top five health-related claims on cheese launches, 2018-19
    • Although currently niche, plant-based cheese alternatives can be expected to grow
    • [Graph] US: "Which of the following cheeses have you eaten in the past three months?", August 2019
    • [Graph] Select European countries: agreement with the statement "vegan cheese is healthier than non-vegan cheese", 2019
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Cheese: top five and bottom five countries for market growth, % CAGR (value growth) over the last five years
      • [Graph] Global: cheese, new product launches, by sub-category, 2016-19
      • [Graph] Global: cheese, new product launches, top five countries, 2016-19
      • [Graph] Global cheese: top ten natural/ethical/environmental claims by year, 2016-19

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    • Market

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    • Consumer

      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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