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The Future of Cheese: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Snacking is a real opportunity for cheese
  • Increased focus on tailored meal solutions
  • Processed cheese snacking grows in Asia and MEA

What you need to know

The big stories

In many markets, cheese is a long-established household staple with a breadth of uses, but sales are relatively flat. Brands look to grow by providing convenient solutions for snacking and meal preparation. Growth in emerging markets is driven by tailoring products to local tastes and needs.

In the next two years

Environmental issues are a growing focus of pressure groups, legislators and individuals. The cheese industry must listen and react to challenges on sustainability and animal-derived foods and confront packaging-related issues. It will be valuable to reinforce positive nutritional benefits. Potential negatives need to be addressed.

In five years and beyond

To reignite growth in mature markets, the category must connect more closely to modern trends and be relevant to changing food habits and needs, particularly for younger consumers. Plant-based cheese alternatives are currently small scale but have consumer appeal, so must not be ignored given success in other dairy categories.

Expert analysis from a specialist in the field

Written by David Faulkner, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cheese is firmly established as a snacking choice for consumers. Manufacturers are looking to drive added value and extend usage in this area by offering more convenient solutions. David Faulkner
Associate Director - Mintel Food & Drink

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What's included

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Table of contents

  1. THE BIG STORIES

    • The snacking opportunity
    • Focus on processed cheese snacking innovation in Asia, MEA and LATAM
    • [Graph] Global: snack cheese innovations, by sub-category and by region, Jan 2014-Dec 2018
    • Driving cheese usage frequency by delivering tailored food preparation solutions
  2. IN THE NEXT TWO YEARS

    • Greater focus on environmental and ethical issues surrounding cheese production
    • Packaging issues will need to be addressed – particularly the use of plastics
    • Opportunity to focus on health benefits
  3. IN FIVE YEARS AND BEYOND

    • [Graph] Selected European markets: interest in trying vegan cheese, 2017
  4. KEY MARKET DATA

    • [Graph] Cheese: top 5 and bottom 5 countries for market growth, % CAGR (value growth) over last 5 years
    • [Graph] Global: cheese, new product launches, by sub-category, 2014 to 2018
    • [Graph] Global: cheese, new product launches, top five countries, 2014 to 2018
    • [Graph] Global cheese: top 10 natural/ethical/environmental claims by sub-category, Jan 2015-Dec 2018