The Future of Chocolate, Sugar/Gum Confectionery: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Chew on this, not that
- ""No animal anything"" continues to gain ground
- Candy for adults can run afoul of sugar concerns
What you need to know
The big stories
Over the past year, gum became even less appealing as its plastic ingredients moved center-stage. At the same time, both chocolate and sugar confectionery saw the swing to plant-based ingredients continue to grow. Products aimed at adults met with some push back as sugar content became an issue not just for kids' candy.
In the next two years
Forget the sensational headlines: scientists offer reassurance that there is more than enough of the cocoa crop to go around. Also worth watching: ways to tweak the most popular confectionery flavors. M&A activity will see more ""sweet"" brands expand into savories.
In five years and beyond
CBD will pave the way for confectionery to become a delivery system for a range of medications. With streaming media replacing conventional viewing, advertisers will look for amateur influencers to drive sales. Gender neutrality will change the face of seasonal candy.
Expert analysis from a specialist in the field
Written by Marcia Mogelonsky, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As sales of gum continue to fall across major markets, the industry received another blow with the news of the plastic content in the product. Along with that, gum packaging is under scrutiny as consumers take a stand on plastic.
Director of Insight
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