The Future of Coffee: 2020
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The big stories
Brands are seeking to make coffee more attractive to today's health-conscious drinkers. Iced coffee is building momentum, driven by the US and increased investment in Europe and parts of Asia. Coffee drinkers are seeking fresher, better quality coffee, leading to rising whole bean sales and upgraded instant.
In the next two years
Functional coffee will boom as drinkers demand benefits beyond taste and ""standard"" energy. There is more potential to create bolder, more exotic flavours/styles of coffee to tantalise the taste buds of adventurous younger drinkers. Coffee brands will need to deliver on ethics and the environment – or see sales drop.
In five years and beyond
Technology will transform the coffee industry. Lab-controlled fermentation can create a smoother, better-quality cup. Molecular coffee will lessen the adverse environmental impact of coffee farming and global warming. Finally, blockchain will turbocharge supply chain transparency to the benefit of both drinkers and farmers.
Global Annual Review: what's now and what's next for the coffee market.
Jonny Forsyth, Associate Director - Mintel Food & Drink
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
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