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The Future of Coffee: 2019

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Coffee market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The rise of coffee with 'super powers'
  • A fresh start for whole bean coffee
  • Asia is the engine of coffee growth

What you need to know

The big stories

Global brands are meeting the rising consumer demand for coffee with added health and beauty functionality. In Western countries, whole bean coffee is growing from a retail niche into a major format. But Asia is proving to be where the big sales growth lies, and Asian coffee drinkers prioritise convenience over quality.

In the next two years

The younger generation is re-writing the 'rules' of coffee. Compared to older drinkers, they prefer their coffee colder, purer and for a wider range of usage occasions. Cold brew is set to grow in Europe and Asia has emerged as the next frontier for coffee innovators; look out for healthy texture in particular.

In five years and beyond

Fermented coffee could enhance taste, digestibility and sustainable energy levels. Producers need to invest in the sustainability of the Arabica bean, and the ""third-wave"" coffee movement will migrate from coffee shops into the home – for example, quick-fire in-home roasting of green beans may become de rigueur in the near future.

Expert analysis from a specialist in the field

Written by Jonny Forsyth, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

For a growing minority of consumers, coffee's taste and stimulation are no longer enough. They demand even more, hence the rise of products with further health and beauty functional claims. Jonny Forsyth
Associate Director - Mintel Food & Drink

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What's included

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Table of contents

  1. THE BIG STORIES

    • The rise of coffee with super powers
    • A fresh start for whole bean coffee
    • Asia is the engine of coffee growth
    • [Graph] Asia: coffee retail launches, by format, 2016-18
  2. IN THE NEXT TWO YEARS

    • Younger generations redefine coffee 'rules'
    • [Graph] US: consumption of hot-serve versus cold-serve coffee, by generation, May 2017
    • Cold brew crosses into the mainstream
    • Texture emerges as the new frontier
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: new coffee retail launches, by format, 2016-18
      • [Graph] Global: coffee, volume retail sales, top five markets, 2018 (est)