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The Future of Coffee: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Coffee market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?


Key points included

  • Making coffee healthier
  • Coffee enters the 'Ice Age'
  • Rise of the in-home barista

The big stories

Brands are seeking to make coffee more attractive to today's health-conscious drinkers. Iced coffee is building momentum, driven by the US and increased investment in Europe and parts of Asia. Coffee drinkers are seeking fresher, better quality coffee, leading to rising whole bean sales and upgraded instant.

In the next two years

Functional coffee will boom as drinkers demand benefits beyond taste and """"standard"""" energy. There is more potential to create bolder, more exotic flavours/styles of coffee to tantalise the taste buds of adventurous younger drinkers. Coffee brands will need to deliver on ethics and the environment – or see sales drop.

In five years and beyond

Technology will transform the coffee industry. Lab-controlled fermentation can create a smoother, better-quality cup. Molecular coffee will lessen the adverse environmental impact of coffee farming and global warming. Finally, blockchain will turbocharge supply chain transparency to the benefit of both drinkers and farmers.

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Looking for further research in this area?

Take a look at the following reports:

Expert analysis from a specialist in the field

Written by Jonny Forsyth, a leading analyst in the Food and Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers are more health-conscious than ever, but coffee drinkers are ambivalent about whether coffee is actually healthy or not. Brands are seeking to convince drinkers that coffee can be compatible with their diets by communicating clean-label cues and introducing added health benefits Jonny Forsyth
Food and Drink Analyst


What's included

What's included

Table of contents

Table of contents


    • Making coffee healthier
    • [Graph] US: selected factors which would encourage coffee purchase, 2019
    • Coffee enters the 'Ice Age'
    • [Graph] Global: top five markets for cold brew launches, Jan 2017-mid Dec 2019
    • Rise of the in-home barista
    • [Graph] Global: coffee launches, by format, Jan 2015-mid Dec 2019
    • [Graph] North America/Europe: coffee launches, by format, Jan 2015-mid Dec 2019
    • [Graph] Asia-Pacific/Middle-East/Africa/Latin America: Coffee launches, by format, Jan 2015-mid Dec 2019
  2. in the next two years

    • Exploring the future of functionality
    • Tantalising the taste buds
    • Enabling ethical coffee consumerism
    • [Graph] Global: currently active patent families (granted or pending), sustainable coffee pods, Jan 2015-Nov 2019

    • key market data

      • [Graph] Global: coffee, slowest growing markets (five year CAGR)
      • [Graph] Global: coffee, fastest growing markets (five year CAGR)
      • [Graph] Global: coffee, per capita spend, 2019
      • [Graph] Global: coffee, new product launches, by format, 2019*
      • [Graph] Global: coffee, new product launches, top five claims, 2019*

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.