The Future of Dairy Drinks: 2019
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Providing the most comprehensive and up-to-date information and analysis of the The Future of Dairy Drinks market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Functionality beyond just protein
- A2 milks to reduce digestive discomfort boom
- Purchase penetration plateaus in plant-based dairy
What you need to know
The big stories
As purchase penetration in plant-based dairy drinks appears to plateau, brands try to draw in customers through flavour innovation and added functionality. In dairy drinks, consumers continue to be concerned about digestive discomfort, and brands try to appeal to wider demographics with varied functionality.
In the next two years
The importance of sustainability will see dairy producers emphasising ethical credentials, and brands will increasingly promote dairy's natural benefits in order to appeal more to consumers. Dairy and plant-based drinks will also benefit from the rising functional trend with interest around fermentation and probiotics growing.
In five years and beyond
To secure medium-term supply of milk, brands of dairy-based yogurt and desserts will have to get involved to make dairy farming more attractive to workers. But lab-grown milk and the potential for the dairy RDA to be reduced may cause challenges for the future.
Expert analysis from a specialist in the field
Written by Samantha Moore, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The plant milk trend continues, and despite product innovations dropping off in 2017 they have picked up again in 2018, rising by 16% globally since Nov 2017.
Global Food and Drink Analyst
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