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The Future of Dairy Drinks: 2019

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Dairy Drinks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Functionality beyond just protein
  • A2 milks to reduce digestive discomfort boom
  • Purchase penetration plateaus in plant-based dairy

What you need to know

The big stories

As purchase penetration in plant-based dairy drinks appears to plateau, brands try to draw in customers through flavour innovation and added functionality. In dairy drinks, consumers continue to be concerned about digestive discomfort, and brands try to appeal to wider demographics with varied functionality.

In the next two years

The importance of sustainability will see dairy producers emphasising ethical credentials, and brands will increasingly promote dairy's natural benefits in order to appeal more to consumers. Dairy and plant-based drinks will also benefit from the rising functional trend with interest around fermentation and probiotics growing.

In five years and beyond

To secure medium-term supply of milk, brands of dairy-based yogurt and desserts will have to get involved to make dairy farming more attractive to workers. But lab-grown milk and the potential for the dairy RDA to be reduced may cause challenges for the future.

Expert analysis from a specialist in the field

Written by Samantha Moore, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The plant milk trend continues, and despite product innovations dropping off in 2017 they have picked up again in 2018, rising by 16% globally since Nov 2017. Samantha Moore
Global Food and Drink Analyst

What you get

What's included

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Table of contents


    • Purchase penetration plateaus in plant-based dairy
    • Digestion-friendly milk
    • [Graph] Global: launches of A2 dairy drinks, Dec 2015-Nov 2018
    • Functionality moves beyond protein

    • Fermentation
    • [Graph] Global: digestion-related claims featured on new plant-based spoonable and drinking yogurt, Sep 2013-Aug 2018
    • Sustainability
    • [Graph] Global: white and flavoured milk innovations featuring ethical & environmental claims, Dec 2013-Nov 2018
    • [Graph] Global: organic and conventional white milk launches, by select claims, Nov 2016-Oct 2018
    • Making dairy more exciting
    • [Graph] US: dairy milk perception, by age group, 2018


      • [Graph] Global: dairy drink launches by sub-category, Dec 2017-Nov 2018