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The Future of Fabric & Dish Care: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Immediate future: next 2 years

The fabric and dish care industries will have to re-think their use of plastic packaging as public opinion turns against its use and consumers go plastic-free where possible. Fabric care marketers have myriad options to help households reduce pollution and protect fabrics, while new tools help companies provide full transparency.

Planning ahead: next 5 years

E-commerce changes the way we buy fabric and dish care products, while smart connected appliances change how we use/interact with washing machines, tumble dryers and dishwashers. Modern lifestyles are creating a need for products that make everyday life less stressful and enjoyable, thus healthy.

Market overview: key data

Global retail sales of fabric care and dishwashing products reached US$77.9 billion in 2018. The US is the largest market for both fabric care and dishwashing products, while the Middle East and Africa is the strongest growth region for both fabric care and dishwashing products, followed by Asia-Pacific.

Expert analysis from a specialist in the field

Written by Henrik Moller Jorgensen, a leading analyst in the Household sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Public opinion has quickly turned against single-use plastic consumption and this will force both fabric and dish care marketers to re-think packaging design and use of materials. Henrik Moller Jorgensen
Global Household Analyst


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Table of contents

  1. Immediate future: the next 2 years

    • 1. The issue of plastic usage and waste is of great concern
    • [Graph] Global: fabric and dish care launches by recyclability of plastic packaging, by sector, Oct 2017-Sep 2018
    • 2. From trade secret to public knowledge
    • [Graph] Global: launches of fabric and dish care products with QR codes on-pack, Nov 2013-Oct 2018
    • 3. Anti-pollution has many facets
    • [Graph] Global: fabric care launches (indexed) that claim to repel or prevent dust attachment, Oct 2013-Sep 2018
  2. Planning ahead, next 5 years

    • 4. Digitalisation drives future fabric and dish care sales
    • 5. Health and lifestyle-supporting fabric and dish care
    • [Graph] Global: fabric care NPD with antibacterial claims, by selected sectors, Oct 2014-Sep 2018
    • [Graph] Global: dishwashing NPD with antibacterial claims by selected sectors, Oct 2014-Sep 2018
    • [Graph] Global: fabric care and dishwashing NPD with aromatherapy claim, Oct 2014-Sep 2018
    • 6. Game-changing automation hits fabric and dish
  3. Market overview