The Future of Facial Skincare: 2019 Global Annual Review
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Embrace natural clean beauty - Consumer belief in the safety benefits of natural/organic ingredients can be used to strengthen a brand's clean message and drive purchase.
Reach beyond free-from - Consumers are aware of the usual suspects to avoid. Brands need to look beyond formulation and embrace unique eco-ethical actions which resonate with an increasing number of younger consumers.
Create a standout story - New clean beauty brands appear each day and consumers are having difficulty distinguishing one from the other. Brands have various themes to build on, from championing environmental responsibility to affixing the clean concept to growing trends (eg personalized beauty).
Key points included
- Maximize the K-Beauty glow
- Take clean beauty to the limits
- Discover the new hero ingredient
Expert analysis from a specialist in the field
Written by David Tyrrell, a leading analyst in the Beauty & Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Clean beauty marketing has gone mainstream. Broadly, clean simply means the ingredients do no harm – they can be natural, organic or synthetic. A majority of US consumers place clean ingredients into the natural/organic group, and this link between clean and natural goes across generations (59% for iGens, born between 1995 and 2007, and 55% for Baby Boomers, born between 1946 and 1964).
Global Beauty & Personal Care Analyst
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