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The Future of Fruit and Vegetables: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • War on sugar
  • Transparency 2.0
  • Functional power

What you need to know

The big stories

From bread to snacks to pasta and rice replacements, vegetables continued their evolution in 2018 to give consumers increasingly easy ways to incorporate more plant-based foods into their lives.

In the next two years

In the next two years, vegetables will continue their expansion to take center-stage on the plate, while enterprising companies will draw on better production methods like vertical farming to maximize yields while minimizing resource requirements.

In five years and beyond

In the next five years, advances in technology will allow producers to prevent unnecessary waste due to recalls, give consumers confidence to shop for produce online, and let seed breeders create engaging new varieties to intrigue consumers.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

From the evolution of faux carbs like courgetti and riced cauliflower to the introduction of vegetable-based snacks, 2018 saw vegetables increase across the plate. Melanie Zanoza Bartelme
Global Food & Drink Analyst

What you get

What's included

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Table of contents

  1. The big stories

    • Veg moves into new forms
    • Companies take a stand against food waste
    • Veggies target foodies

    • Production methods will become more sustainable
    • [Graph] Select European countries: agreement that buying organic products means you support local farmers and agriculture, % consumers, 2017
    • Vegetables will take center-stage
    • Ambient and frozen will evolve

    • Key market data

      • [Graph] Global: fruit and vegetable introductions, top 10 countries, 2018
      • [Graph] Global: fruit and vegetable introductions, by storage type, 2016-18
      • [Graph] Global: fruit and vegetable introductions, by pack type, top 10, 2018
      • [Graph] Global: fruit and vegetable introductions, by claim category, 2016-18
      • [Graph] Global: fruit and vegetable introductions, by claim, top 10, 2018