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The Future of Fruit and Vegetables: 2019

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Fruit and Vegetables market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Plants appear across categories
  • Whole vegetables hold promise
  • Frozen vegetable tries flavor

The big stories

In 2019, vegetables continued to enjoy their time in the spotlight, with plant-based ingredients spreading across categories. At the same time, consumers began to think more critically about the composition of plant-based foods, creating opportunities for foods that draw on vegetables in their ""whole"" forms.

In the next two years

Increasing concerns about the environment will spur consumers to see shelf-stable produce in a new light. Meanwhile, interest in plant-based eating will continue to drive usage of vegetables like cauliflower, while technological advances will expand the availability of ""exotic"" and other exciting fruits.

In five years and beyond

In the future, innovation and advances in technology will transform agriculture from the ground up. Vertical farms, micro-farms and other indoor farming will change how and where crops are grown, and demand for ever-more sustainable farming methods will challenge brands to prioritize the health of the planet above their bottom line.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2019, plant-based eating got easier as vegetable ingredients appeared across food and drink categories. Carrots, cauliflower and other veggies appeared in cereal, cookies and more as plant-based eating continued to dominate the headlines. These ingredients are intended to lend a health halo to everyday foods, but in the future, brands will be challenged to demonstrate what actual benefits these ingredients provide. Melanie Zanoza Bartelme
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. The Big Stories

    • Vegetables "healthify" food and drink
    • Whole veg can win as consumers question faux meat
    • Subtle flavor remains an opportunity in frozen veg
  2. In the Next Two Years

    • Sustainability positioning opens doors for ambient produce
    • Technology spreads "local" fruit
    • The cauliflower boom is just getting started


      • [Graph] Global: vegetable introductions by storage type, 2019
      • [Graph] Global: fruit introductions by storage type, 2019
      • [Graph] Global: vegetable introductions, by pack type, top 10, 2019
      • [Graph] Global: fruit introductions, by pack type, top 10, 2019
      • [Graph] Global: vegetable introductions, by claim, top 10, 2019
      • [Graph] Global: fruit introductions, by claim, top 10, 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.