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Description

Description

The big stories

In 2019, vegetables continued to enjoy their time in the spotlight, with plant-based ingredients spreading across categories. At the same time, consumers began to think more critically about the composition of plant-based foods, creating opportunities for foods that draw on vegetables in their ""whole"" forms.


In the next two years

Increasing concerns about the environment will spur consumers to see shelf-stable produce in a new light. Meanwhile, interest in plant-based eating will continue to drive usage of vegetables like cauliflower, while technological advances will expand the availability of ""exotic"" and other exciting fruits.


In five years and beyond

In the future, innovation and advances in technology will transform agriculture from the ground up. Vertical farms, micro-farms and other indoor farming will change how and where crops are grown, and demand for ever-more sustainable farming methods will challenge brands to prioritize the health of the planet above their bottom line.

A breakdown of what's to come

  • Vegetables "healthify" food and drink
  • Whole veg can win as consumers question faux meat
  • Subtle flavor remains an opportunity in frozen veg
  • Sustainability positioning opens doors for ambient produce
  • Technology spreads "local" fruit
  • The cauliflower boom is just getting started

What's included

What's included

Table of contents

Table of contents

  1. The Big Stories

    • Vegetables "healthify" food and drink
    • Whole veg can win as consumers question faux meat
    • Subtle flavor remains an opportunity in frozen veg
  2. In the Next Two Years

    • Sustainability positioning opens doors for ambient produce
    • Technology spreads "local" fruit
    • The cauliflower boom is just getting started
  3. FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: vegetable introductions by storage type, 2019
      • [Graph] Global: fruit introductions by storage type, 2019
      • [Graph] Global: vegetable introductions, by pack type, top 10, 2019
      • [Graph] Global: fruit introductions, by pack type, top 10, 2019
      • [Graph] Global: vegetable introductions, by claim, top 10, 2019
      • [Graph] Global: fruit introductions, by claim, top 10, 2019

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    • Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    • Consumer

      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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