The Future of Fruits and Vegetables: 2020
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The big stories
In 2019, vegetables continued to enjoy their time in the spotlight, with plant-based ingredients spreading across categories. At the same time, consumers began to think more critically about the composition of plant-based foods, creating opportunities for foods that draw on vegetables in their ""whole"" forms.
In the next two years
Increasing concerns about the environment will spur consumers to see shelf-stable produce in a new light. Meanwhile, interest in plant-based eating will continue to drive usage of vegetables like cauliflower, while technological advances will expand the availability of ""exotic"" and other exciting fruits.
In five years and beyond
In the future, innovation and advances in technology will transform agriculture from the ground up. Vertical farms, micro-farms and other indoor farming will change how and where crops are grown, and demand for ever-more sustainable farming methods will challenge brands to prioritize the health of the planet above their bottom line.
A breakdown of what's to come
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