The Future of Haircare, Styling & Colour: 2019
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Immediate future: next 2 years
Customisation is still in its infancy, with huge opportunities to meet demands. For NPD and trend inspiration, Brazil continues to be the go-to haircare market, given its size, diversity and engagement levels. Hair health will maintain importance and be inspired by other categories, as more consumers want to deal with damage.
Planning ahead: next 5 years
Scalp care will take a new direction with a focus on balancing the microbiome for optimal health. Significant investment is required for sustainability, and zero-waste concerns will boost motivation. The salon environment will become a more sensorial experience for men and women, with heightened expert guidance.
Market overview: key data
The haircare market is well established and shows slow growth. The US continues to lead sales in each sector, although China is going from strength-to-strength and has huge potential; Brazil remains a key market, despite economic instability; and India is poised for growth over the next five years
Global annual review: what's now and what's next for the haircare market.
Andrew McDougall, Global Beauty & Personal Care Analyst
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.