The Future of Haircare, Styling & Colour: 2019
What you need to know
Immediate future: next 2 years
Customisation is still in its infancy, with huge opportunities to meet demands. For NPD and trend inspiration, Brazil continues to be the go-to haircare market, given its size, diversity and engagement levels. Hair health will maintain importance and be inspired by other categories, as more consumers want to deal with damage.
Planning ahead: next 5 years
Scalp care will take a new direction with a focus on balancing the microbiome for optimal health. Significant investment is required for sustainability, and zero-waste concerns will boost motivation. The salon environment will become a more sensorial experience for men and women, with heightened expert guidance.
Market overview: key data
The haircare market is well established and shows slow growth. The US continues to lead sales in each sector, although China is going from strength-to-strength and has huge potential; Brazil remains a key market, despite economic instability; and India is poised for growth over the next five years
Global annual review: what's now and what's next for the haircare market.
Andrew McDougall, Global Beauty & Personal Care Analyst
IMMEDIATE FUTURE: NEXT 2 YEARS
- 1. My hair, my care
- Brazilian haircare: admired but not fully explored
- 3. Hair health by lifestage
PLANNING AHEAD: NEXT FIVE YEARS
- 4. Focus on scalp care
- 5. Zero-waste haircare
- 6. The power of the salon
SHAMPOO, CONDITIONER & TREATMENTS
- Market data
- Market data
- Market data
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.