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What you need to know

Immediate future: next 2 years

Customisation is still in its infancy, with huge opportunities to meet demands. For NPD and trend inspiration, Brazil continues to be the go-to haircare market, given its size, diversity and engagement levels. Hair health will maintain importance and be inspired by other categories, as more consumers want to deal with damage.

Planning ahead: next 5 years

Scalp care will take a new direction with a focus on balancing the microbiome for optimal health. Significant investment is required for sustainability, and zero-waste concerns will boost motivation. The salon environment will become a more sensorial experience for men and women, with heightened expert guidance.

Market overview: key data

The haircare market is well established and shows slow growth. The US continues to lead sales in each sector, although China is going from strength-to-strength and has huge potential; Brazil remains a key market, despite economic instability; and India is poised for growth over the next five years

Global annual review: what's now and what's next for the haircare market.

Andrew McDougall, Global Beauty & Personal Care Analyst

What's included

What's included

Table of contents

Table of contents

  1. Immediate future: next 2 years

    • 1. My hair, my care
    • Brazilian haircare: admired but not fully explored
    • [Graph] Brazil: retail sales of shampoos and conditioners, by value, 2012-22
    • [Graph] Brazil: top 5 claims on hair product launches, 2017-18
    • 3. Hair health by lifestage
    • [Graph] South Korea: hair products launched with an anti-hair loss claim, 2016-18
  2. Planning ahead: next five years

    • 4. Focus on scalp care
    • [Graph] Global vs US: scalp care launches* containing Cannabis sativa seed oil, 2016-18
    • 5. Zero-waste haircare
    • [Graph] Global: hair product launches with on-pack recycling claims, by region, 2014-18
    • 6. The power of the salon
  3. market overview

    • Shampoo, conditioner & treatments

      • Market data
      • Claims
      • [Graph]
    • Hair colour

      • Market data
      • Claims
      • [Graph]
    • Hair styling

      • Market data
      • Claims
      • [Graph]

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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