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Description

Description

Global annual review: what's now and what's next for the haircare market.

Andrew McDougall, Global Beauty & Personal Care Analyst

What's included

What's included

Table of contents

Table of contents

  1. Immediate future: next two years

    • Hair: quality control
    • Haircare IS the new skincare
    • [Graph] Selected global markets*: share of hair product NPD, by beauty price positioning, 2015-19
    • [Graph] Europe: usage and interest in trying ingredients in hair products, 2019
    • Help hair live its best life
    • [Graph] US: consumer usage and interest in haircare ingredients, 2019
    • [Graph] Global: share of NPD featuring vegan/no animal ingredients claims in selected sectors, 2015-19
  2. Planning ahead: next five years

    • Hair science – it's in our nature
    • My hair is my identity
    • Trust me, I'm a professional
    • [Graph] Global: BI* haircare launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair styling launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair colourant launches by top growth claims, 2017-19
    • [Graph] Europe: experience of professional hair services, 2019
    • [Graph] UK: purchase of professional hair products, July 2019
  3. Four winning strategies for the future

    • Market overview: key data AND INTERPRETATION

      • Haircare

        • Market data
        • [Graph] Top five retail markets for shampoo and conditioner, US$ bn, 2020
        • Claims
        • [Graph] Global: launches of shampoo, conditioner and treatments, % by leading claims, 2015-19
      • Hair styling

        • Market data
        • [Graph] Top five retail markets for hair styling agents, US$ bn, 2020
        • Claims
        • [Graph] Global: launches of hair styling, % by leading claims, 2015-19
      • hair colour

        • Market data
        • [Graph] Top five retail markets for hair colourants, in US$ bn, 2020
        • Claims
        • [Graph] Global: launches of hair colourants, % by leading claims, 2015-19

      About the report

      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Trusted by companies. Big and small.

      • bell
      • boots
      • google
      • samsung
      • allianz
      • kelloggs
      • walgreens
      • redbull
      • unilever
      • Harvard
      • pinterest
      • new-york-time