The Future of Haircare, Styling & Colour: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Make it 'just for me'
- Customise to ease confusion
- Aid empowerment and self-expression
What you need to know
Immediate future: next 2 years
Customisation is still in its infancy, with huge opportunities to meet demands. For NPD and trend inspiration, Brazil continues to be the go-to haircare market, given its size, diversity and engagement levels. Hair health will maintain importance and be inspired by other categories, as more consumers want to deal with damage.
Planning ahead: next 5 years
Scalp care will take a new direction with a focus on balancing the microbiome for optimal health. Significant investment is required for sustainability, and zero-waste concerns will boost motivation. The salon environment will become a more sensorial experience for men and women, with heightened expert guidance.
Market overview: key data
The haircare market is well established and shows slow growth. The US continues to lead sales in each sector, although China is going from strength-to-strength and has huge potential; Brazil remains a key market, despite economic instability; and India is poised for growth over the next five years.
Expert analysis from a specialist in the field
Written by Andrew McDougall, a leading analyst in the Beauty & Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In a saturated, mature category, many consumers feel multi-benefit haircare products no longer meet their individual needs. Innovations in customisation are shaping the future
Global Beauty & Personal Care Analyst
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