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The Future of Haircare, Styling & Colour: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Haircare, Styling & Colour market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Immediate future: next two years

Hair/scalp health is a crucial focus, and hair quality will be put under the microscope with consumers wanting to strengthen their hair. With haircare becoming the new skincare, consumers are adapting their routines and regimens to find the best practice, while aligning healthy and sustainable lifestyle decisions.

Planning ahead: next five years

Nature/science and information/instinct have to support each other in the future – innovation will depend on this. Consumers are going to better connect with hair solutions that meet their specific need, whether functional or physical, and the professional market can build on its expert standing to enhance the hair experience.

Market overview: key data

Haircare sales are slowing in many developed countries as it is a saturated, competitive, price-led category. The US remains a top market, though large growth is being seen in China, India and Brazil. South East Asia is also showing a lot of promise for the years ahead.

Expert analysis from a specialist in the field

Written by Andrew McDougall, a leading analyst in the BPC sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The message around strong hair quality is the key direction to focus on. Hair health will remain a key focus for the category, with concerns over damage, hair loss and scalp health driving the industry through 2020. Andrew McDougall
Global Beauty & Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. Immediate future: next two years

    • Hair: quality control
    • Haircare IS the new skincare
    • [Graph] Selected global markets*: share of hair product NPD, by beauty price positioning, 2015-19
    • [Graph] Europe: usage and interest in trying ingredients in hair products, 2019
    • Help hair live its best life
    • [Graph] US: consumer usage and interest in haircare ingredients, 2019
    • [Graph] Global: share of NPD featuring vegan/no animal ingredients claims in selected sectors, 2015-19
  2. Planning ahead: next five years

    • Hair science – it's in our nature
    • My hair is my identity
    • Trust me, I'm a professional
    • [Graph] Global: BI* haircare launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair styling launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair colourant launches by top growth claims, 2017-19
    • [Graph] Europe: experience of professional hair services, 2019
    • [Graph] UK: purchase of professional hair products, July 2019
  3. Four winning strategies for the future

    • Market overview: key data AND INTERPRETATION

      • Haircare

        • Market data
        • [Graph] Top five retail markets for shampoo and conditioner, US$ bn, 2020
        • Claims
        • [Graph] Global: launches of shampoo, conditioner and treatments, % by leading claims, 2015-19
      • Hair styling

        • Market data
        • [Graph] Top five retail markets for hair styling agents, US$ bn, 2020
        • Claims
        • [Graph] Global: launches of hair styling, % by leading claims, 2015-19
      • hair colour

        • Market data
        • [Graph] Top five retail markets for hair colourants, in US$ bn, 2020
        • Claims
        • [Graph] Global: launches of hair colourants, % by leading claims, 2015-19

      About the report

      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.