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Global annual review: what's now and what's next for the household cleaners market.

Richard Hopping, Senior Brand and Household Analyst

What's included

What's included

Table of contents

Table of contents

  1. immediate future: next 2 years

    • 1. Plastic packaging is a consumer concern
    • [Graph] Global: wipes as % of hard surface & toilet cleaners NPD, November 2013-October 2018
    • [Graph] Global: hard surface & toilet cleaners NPD by plastic packaging type, November 2017-October 2018
    • 2. Transparency becomes a public right
    • 3. Harmless cleaning products are on the rise
    • [Graph] Global: hard surface & toilet care NPD made with food or edible ingredients, Nov 2013-Oct 2018
  2. Planning ahead: next 5 years

    • 4. Online is the future of household cleaner sales
    • 5. Healthy lifestyle-supporting household care
    • [Graph] Global: household cleaners NPD made with bacteria or bacteria spores, Nov 2013-Oct 2018
    • 6. Hassle-free cleaning
  3. Market overview: key data

    • [Graph] Global: launches of household cleaners by top 10 claims*, Nov 2017-Oct 2018

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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