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The Future of Household Cleaners: 2019

Global annual review: what's now and what's next for the household cleaners market.

Henrik Moller Jorgensen, Global Household Analyst

IMMEDIATE FUTURE: NEXT 2 YEARS

  • 1. Plastic packaging is a consumer concern
  • 2. Transparency becomes a public right
  • 3. Harmless cleaning products are on the rise

PLANNING AHEAD: NEXT 5 YEARS

  • 4. Online is the future of household cleaner sales
  • 5. Healthy lifestyle-supporting household care
  • 6. Hassle-free cleaning

MARKET OVERVIEW: KEY DATA

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Table of contents

  1. immediate future: next 2 years

    • 1. Plastic packaging is a consumer concern
    • [Graph] Global: wipes as % of hard surface & toilet cleaners NPD, November 2013-October 2018
    • [Graph] Global: hard surface & toilet cleaners NPD by plastic packaging type, November 2017-October 2018
    • 2. Transparency becomes a public right
    • 3. Harmless cleaning products are on the rise
    • [Graph] Global: hard surface & toilet care NPD made with food or edible ingredients, Nov 2013-Oct 2018
  2. Planning ahead: next 5 years

    • 4. Online is the future of household cleaner sales
    • 5. Healthy lifestyle-supporting household care
    • [Graph] Global: household cleaners NPD made with bacteria or bacteria spores, Nov 2013-Oct 2018
    • 6. Hassle-free cleaning
  3. Market overview: key data

    • [Graph] Global: launches of household cleaners by top 10 claims*, Nov 2017-Oct 2018

The Future of Household Cleaners: 2019

US $2,552.20 (Excl.Tax)