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Global annual review: what's now and what's next for the household cleaner market.

Richard Hopping, Senior Brand and Household Analyst

What's included

What's included

Table of contents

Table of contents

  1. immediate future: Next two years

    • Clean up the air
    • [Graph] Global: % of launches in hard surface categories with low- or no-VOC claims, 2016-19
    • Leverage the positive emotions of cleaning

    • Differentiate sustainable propositions
    • [Graph] Global: % of household cleaner launches by claim category, 2017-19
    • Adapt to more nuanced, health-focused cleaning
  3. Household Cleaner Market overview: key data and interpretation

    • [Graph] Global: leading claims on household cleaner launches, 2018-19

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time