The Future of Household Cleaners: 2019
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Immediate future: next 2 years
There will be a huge focus on reducing plastic consumption, both by optimising packaging and by recovering and recycling more materials. Total transparency creates a need for companies to show social responsibility when developing new products, and for brands to cater for the consumer demand for safe and gentle products.
Planning ahead: next 5 years
Household brands need to accommodate the rise of e-commerce as online shopping grows. The pro-natural agenda will change from planetary issues towards benefits for physical and mental health as consumers pursue healthier lifestyles, while home automation makes everyday life less laborious and stressful.
Market overview: key data
Global retail sales of household cleaners grew 3.9% in current dollar terms in 2018 to reach US$ 21.5 billion. The US is the largest market for household cleaners, while India and Indonesia are countries to watch for future growth.
Expert analysis from a specialist in the field
Written by Henrik Moller Jorgensen, a leading analyst in the Household sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
All household cleaner companies will increasingly have to reduce, recover, recycle and replace plastics in their products and packaging to avoid rejection by consumers and society.
"Henrik Moller Jorgensen
Global Household Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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