The Future of Ice Cream: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- The era of positive ageing
- Redefine and focus on the macros
- Address the 'new' age of health problems
What you need to know
The big stories
Ice cream launches bearing added/high-protein claims and with low/no/zero sugar content have soared in 2018. Asia's ice cream giants were on the acquisition path in 2018. Non-dairy ice cream launch activity surges, with Magnum entering the vegan sector.
In the next two years
Inspired by smoothies, ice pops will offer functional health benefits and oats will be a more mainstream base for non-dairy ice cream. Alcohol-inspired ice creams will elevate consumer expectations of indulgence, complying with the changed role alcohol has in modern consumption habits.
In five years and beyond
Consumers' increased reliance on smartphones and concerns about hygiene will inspire interest in mess-free ice cream formats, and chilli flakes and sauce will emerge to challenge consumers' increasingly heat-tolerant taste buds. After booza, the slow-melting trend will be claimed by ice pops.
Expert analysis from a specialist in the field
Written by Alex Beckett, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Ice cream formulations that are fortified with added protein and feature low/no/reduced sugar content have surged into the market in 2018, reflecting consumer interest in better-for-you recipes made famous by Halo Top. Alex Beckett
Associate Director - Mintel Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.