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The Future of Ice Cream: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The era of positive ageing
  • Redefine and focus on the macros
  • Address the 'new' age of health problems

What you need to know

The big stories

Ice cream launches bearing added/high-protein claims and with low/no/zero sugar content have soared in 2018. Asia's ice cream giants were on the acquisition path in 2018. Non-dairy ice cream launch activity surges, with Magnum entering the vegan sector.

In the next two years

Inspired by smoothies, ice pops will offer functional health benefits and oats will be a more mainstream base for non-dairy ice cream. Alcohol-inspired ice creams will elevate consumer expectations of indulgence, complying with the changed role alcohol has in modern consumption habits.

In five years and beyond

Consumers' increased reliance on smartphones and concerns about hygiene will inspire interest in mess-free ice cream formats, and chilli flakes and sauce will emerge to challenge consumers' increasingly heat-tolerant taste buds. After booza, the slow-melting trend will be claimed by ice pops.

Expert analysis from a specialist in the field

Written by Alex Beckett, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ice cream formulations that are fortified with added protein and feature low/no/reduced sugar content have surged into the market in 2018, reflecting consumer interest in better-for-you recipes made famous by Halo Top. Alex Beckett
Associate Director - Mintel Food & Drink

What you get

What's included

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Table of contents


    • Halo Top's success is followed by a surge in NPD with high/added protein and low/no/reduced sugar recipes
    • [Graph] Global: dairy-based ice cream launches, by selected claim, 2013-18
    • Acquisition activity hots up among Asian ice cream giants
    • Magnum goes vegan as launch activity soars in plant-based ice creams
  2. in the next two years

    • Ice pops will emulate smoothies by offering functional health benefits
    • Oats will be the darling of plant-based ice cream
    • [Graph] Global: plant-based ice cream launches, by selected ingredient, 2018
    • For adults only: alcohol-inspired ice creams will be easier to find
  3. the next five years

    • Key market data