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The Future of Juice and Juice Drinks: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • War on sugar
  • Transparency 2.0
  • Functional power

What you need to know

The big stories

Sugar reduction, transparency about ingredients, and functional health are key areas of innovation.

In the next two years

Smoothies become more experimental, street food trends gain relevance, and sustainability is key for future growth.

In five years and beyond

There is room for relaxation, while emerging sugar reduction technologies and plastic alternatives come into play.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In the juice sector, 'better for you' has transitioned from a nice-to-have to a necessity. Governmental guidelines and initiatives from around the world on sugar reduction, alongside more transparent sugar labelling, result in the juice industry having to profoundly redefine its relationship with sugar. Julia Buech
Global Food & Drink Analyst

What you get

What's included

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Table of contents

  1. the big stories

    • War on sugar
    • [Graph] Global: juice and juice drink launches, average sugar content in g/100ml, by region, Dec 14-Nov 18
    • Transparency 2.0
    • [Graph] Global: juice & juice drinks launches featuring "cold-pressed" as a descriptor, per region, Dec 17-Nov 18
    • Functional power

    • Smoothies for the foodie
    • Juice brands should get streetwise
    • Sustainability sells
  3. in five years and beyond

    • key market data

      • [Graph] Global: juice (retail), fastest growing markets (5 years CAGR by value)
      • [Graph] Global: juice (retail), per capita consumption (litres), top five markets, 2018 (est)
      • [Graph] Global: juice launches, by region and subcategory, Dec 17-Nov 18
      • [Graph] Global: juice and juice drinks launches, top flavour components, Dec 17-Nov 18