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The Future of Juice and Juice Drinks: 2020

Key points included

  • Rise of snack smoothies
  • Zooming in on sugar reduction
  • An area to watch: juice shots

The big stories

Bold action around sugar reduction, the rise of snack smoothies, and juice shots are key areas driving innovation.

In the next two years

There is appetite for adult juice drinks, while digestive health and zero-waste juice are also moving up on the agenda.

In five years and beyond

Tech-powered sugar reduction, drinkable super-meals and circular sustainability provide opportunities going forward.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In response to the public sugar backlash, 'better-for-you' is the only way forward for juice innovation. While overall (including intrinsic) sugar content is a concern, added sugars in particular have moved into the focus of consumer attention, calling for bolder action around sugar reduction. Going forward, brands should make more of 'no added sugar' claims without relying on sweeteners. Julia Buech
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Zooming in on sugar reduction
    • [Graph] UK: juice drink launches (ex 100% juice), % containing <5g sugar/100ml, Dec 2015-Nov 2019
    • The rise of snack smoothies
    • An area to watch: juice shots
    • [Graph] Europe: juice drink launches, % of "shots", Dec 2015-Nov 2019
  2. in the next two years

    • Appetite for adult juice drinks
    • Focus on digestive health
    • Potential in zero-waste juice
  3. in five years and beyond

    • key market data

      • [Graph] Global: juice launches, by region and subcategory, Dec 2018-Nov 2019
      • [Graph] Global: juice launches, by region and storage type, Dec 2018-Nov 2019
      • [Graph] Global: juice and juice drinks launches, top flavour components, Dec 2018-Nov 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.