Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

• The era of positive ageing
• Redefine and focus on the macros
• Address the 'new' age of health problems

What you need to know

The big stories

The latest fad diets create a need to support consumers in managing and redefining their macronutrients. ""Pro-ageing"" concept is coming across all ages to promote prevention more than cure. And consumers are looking for products that tap into new health issues like eye health, inflammation, and air pollution.

In the next two years

Neuro-nutrition will be seen as a lifelong effort, not one that only begins either early or late in life. Digestive wellness will remain a hot topic in the total wellness space as its benefits reach beyond digestion. In senior market, clinical nutrition will bring opportunities to address relevant health issues of this group.

In five years, and beyond

Dietary intervention will reach a molecular level through the health significance of mesonutrients. Expect more nutrition innovations to move towards AI technology that grasps consumers' desire for convenience and better health. Sustainability efforts that are not only 'good-for-me' but also good for the environment will emerge.

Expert analysis from a specialist in the field

Written by Michelle Teodoro, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers across all ages are health-conscious and want to preserve their good health for the future. Products that enable consumers of any age to stay healthy, fit, and active should prove to be appealing. Michelle Teodoro
Global Food Science Analyst