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The Future of Nutrition, Health and Wellness: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Nutrition, Health and Wellness market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Mind the gap of mental health and wellbeing
  • Deliver products for the management of diabetes
  • The power of the gut

The big stories

The growing awareness of mental health and wellbeing has helped boost their significance among consumers. Interest in holistic health made gut wellness paramount in 2019, with its broad health potentials. Rising cases of diabetes create opportunities for low-sugar and high-fibre food and drink, and low-calorie or low-carb diet plans.


In the next two years

Sustainability abounds in future innovations, with sustainable nutrition and practices at the top of people and brands' minds. Shortfalls of nutrition and naturalness of plant-based diets will be a priority for brands. Claims that combat other factors that may harm health, such as anti-pollution, oral and eye health, will emerge.


In five years and beyond

Technology-driven food supply chains are set to emerge in the future. Digitalisation will be the key for fresher, cleaner and safer foods. Food and agri-tech investments will continue to help deliver more healthy, sustainable food systems. Adopting heritage diets will weave authentic, simple and ‘healthy-ageing’ food and drink.

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Looking for further research in this area?


Take a look at the following reports:

Expert analysis from a specialist in the field

Written by Michelle Teodoro, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The growing awareness of the importance of maintaining mental wellness engages consumers in practices of self-improvement and optimising the way they live, particularly maximising their mental ability and productivity. Food and drink solutions that support consumers in maintaining mental health and wellbeing, such as focus, sleep, mood and mental energy will be in demand. Michelle Teodoro
Global Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. The big stories

    • Mind the gap of mental health and wellbeing
    • [Graph] China: important things required to achieve a healthy lifestyle, 2019
    • The power of the gut
    • [Graph] China: perception of probiotics, 2017
    • [Graph] US: reasons for taking probiotics, 2018
    • Deliver products for the management of diet-related diseases like diabetes
  2. In the next two years

    • Make diets and food systems sustainable
    • [Graph] Global: share of food and drink launches, select sustainable nutrition-related claims, Dec 2014-Nov 2019
    • Focus on the shortfalls of plant-based diets, specifically nutrition and naturalness
    • Claims need to evolve with consumers' needs
    • [Graph] Select European markets: attitudes towards pollution, 2018
  3. in five years and beyond

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description