The Future of Pasta, Rice and Noodles: 2020
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The big stories
In 2019, carbs continued to challenge rice brands, with veg-based substitutes becoming more convenient. Pasta, meanwhile, struggled to engage younger consumers, while instant noodles focused on spicy flavors to keep consumers excited.
In the next two years
Demand for more sustainable food and drink will spur innovation in the pasta, rice and noodle categories. On the grain front, water-responsible crops like fonio will become mainstream, while in pasta and noodles, brands will be challenged to create sustainable packaging without sacrificing its convenience.
In five years and beyond
In the future, innovation and advances in technology will transform agriculture from the ground up. Vertical farms, micro-farms and other indoor farming will change how and where crops are grown, and demand for ever more sustainable farming methods will challenge brands to prioritize the health of the planet above their bottom line.
Global Annual Review: what's now and what's next for the pasta, rice and noodles market.
Melanie Zanoza Bartelme, Global Food & Drink Analyst
THE BIG STORIES
IN THE NEXT TWO YEARS
FIVE YEARS AND BEYOND
KEY MARKET DATA
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