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The Future of Pasta, Rice and Noodles: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Focusing on health

In 2018, pasta, rice and grains were affected by consumer interest in health, and competition from faux carbs like zoodles continued to expand. Focusing on health has potential to draw consumers back and make them feel good about choosing pasta and noodles.

Explore the globe

Over the next two years, the pasta, rice and noodle categories will expand to incorporate more regional and local flavors and varieties, helping consumers continue their exploration of international foods.

Improving crop cultivation

As climate change affects the world’s growing regions, scientists, farmers and food companies will need to work together to ensure a steady and healthy supply of rice, grains and the wheat used to make pasta.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers have turned away from the pasta category for several years now, deterred by the refined carbohydrates they contain. At the same time, faux carbs such as "zoodles" have expanded, creating more competition for pasta. Melanie Zanoza Bartelme
Global Food & Drink Analyst

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Table of contents

  1. The big stories

    • Carb concerns continue
    • [Graph] Select European markets: types of pasta eaten in the last 6 months
    • Pot snacks get healthier
    • Rice and grains greet new occasions

    • Expand convenience through frozen
    • [Graph] Selected OECD countries: projected % increase in numbers of one-person households, early-mid-2000s to 2025-30
    • Discover the next quinoa
    • [Graph] Select European countries: agreement with "more information on how to use them would make you try different kinds of rice and grains," 2018
    • Instant noodles explore the world

    • Key market data