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The Future of Pasta, Rice and Noodles: 2020

Key points included

  • Carb replacements kept evolving
  • Young consumers are bored by pasta
  • ""Spicy"" and ""unique"" win in noodles

The big stories

In 2019, carbs continued to challenge rice brands, with veg-based substitutes becoming more convenient. Pasta, meanwhile, struggled to engage younger consumers, while instant noodles focused on spicy flavors to keep consumers excited.

In the next two years

Demand for more sustainable food and drink will spur innovation in the pasta, rice and noodle categories. On the grain front, water-responsible crops like fonio will become mainstream, while in pasta and noodles, brands will be challenged to create sustainable packaging without sacrificing its convenience.

In five years and beyond

In the future, innovation and advances in technology will transform agriculture from the ground up. Vertical farms, micro-farms and other indoor farming will change how and where crops are grown, and demand for ever more sustainable farming methods will challenge brands to prioritize the health of the planet above their bottom line.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

"Riced" cauliflower and other vegetables have been challenging rice for some time, and the introduction of new shelf-stable varieties makes this lower-carb option even more convenient for consumers. Brands must find new ways to boost the healthfulness of their rice products to stand up to the challenge. Drawing on different forms of rice used in trending international cuisines can also help consumers see rice as a special and important component of creating an authentic global dish. Melanie Zanoza Bartelme
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. The Big Stories

    • Carb replacements keep evolving
    • Pasta faces challenges with younger consumers
    • Instant noodles undergo flavor upgrade
  2. In the Next Two Years

    • Fonio finally becomes mainstream
    • Pasta packaging will think outside the box
    • Noodles will focus on human and planetary health


      About the report

      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.