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Description

Description

The big stories

The Chinese pet industry is booming, offering great potential for both global and domestic players. The clean label trend is booming, with more pet owners demanding full transparency, whereas new digital technologies facilitate the emergence of new products and services in the customisation space.


In the next two years

Questions will continue to swirl around grain-free pet food, and pet owners will become more aware of the importance of gut health for their pets. Meanwhile, pet food brands will continue to experiment with unconventional sources of animal protein that can benefit both pets and the planet.


In five years and beyond

While the boundaries between the products and services for pets and their owners are blurring even further, male cat owners will emerge as a new target demographics for pet food marketers. Moreover, the practice of pet cloning will see growing interest in line with advances in biotechnology.

Global Annual Review: what's now and what's next for the pet food market.

Katya Witham, Global Food & Drink Analyst

THE BIG STORIES

  • China - a rising pet food power
  • Transparency is the future of pet food trust
  • Customisation offers new opportunities

IN THE NEXT TWO YEARS

  • Questions swirl around grain-free pet food
  • New proteins: in the pursuit of sustainability
  • Digestive health warrants more attention

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. THE BIG STORIES

    • China - a rising pet food power
    • [Graph] China: dog and cat ownership, by age group, Dec 2018
    • Transparency is the future of pet food trust
    • Customisation offers new opportunities
  2. IN THE NEXT TWO YEARS

    • Questions swirl around grain-free pet food
    • New proteins: in the pursuit of sustainability
    • Digestive health warrants more attention
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: pet food, new product launches, by subcategory, 2019
      • [Graph] Global: pet food, new product launches, top five claims, 2019

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