The Future of Pet Food: 2020
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The big stories
The Chinese pet industry is booming, offering great potential for both global and domestic players. The clean label trend is booming, with more pet owners demanding full transparency, whereas new digital technologies facilitate the emergence of new products and services in the customisation space.
In the next two years
Questions will continue to swirl around grain-free pet food, and pet owners will become more aware of the importance of gut health for their pets. Meanwhile, pet food brands will continue to experiment with unconventional sources of animal protein that can benefit both pets and the planet.
In five years and beyond
While the boundaries between the products and services for pets and their owners are blurring even further, male cat owners will emerge as a new target demographics for pet food marketers. Moreover, the practice of pet cloning will see growing interest in line with advances in biotechnology.
Global Annual Review: what's now and what's next for the pet food market.
Katya Witham, Global Food & Drink Analyst
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
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