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The Future of Pet Food: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Customised pet food goes mass-market
  • Coming clean about pet food ingredients
  • Pet food: an industry hungry for deals

What you need to know

The big stories

In 2018, the global pet food industry witnessed a wave of mergers and acquisitions, as well as rapid expansion of customisable pet food subscription services. As more pet food brands touch on ingredient provenance, the clean label trend fuels the emergence of greater detail on ingredient sourcing and production.

In the next two years

Concerns around plastic waste will forge collaborative partnerships to improve pet food packaging recycling. While protein derived from plants may soon play a large role in pet food, urbanisation also creates opportunities to cater to pets who are exposed to more hectic and stressful urban lives.

In five years and beyond

A new era of digitalisation will provide pet owners with interactive solutions to care for and connect with their pets like never before. Pet food brands will innovate to capture the new wave of products related to healthy ageing and wellbeing, and will explore biotechnology to engineer sustainable meat alternatives.

Expert analysis from a specialist in the field

Written by Katya Witham, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Customisable pet food subscription services are expanding rapidly, with both large pet food companies and flourishing start-ups investing in this high growth segment. Katya Witham
Global Food & Drink Analyst

What you get

What's included

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Table of contents

  1. THE BIG STORIES

    • Customised pet food goes mass-market
    • Coming clean about pet food ingredients
    • Pet food: an industry hungry for deals
  2. IN THE NEXT TWO YEARS

    • Reduce, reuse, recycle
    • Targeting urban pets
    • Plant-based proteins gaining attention
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: pet food, new product launches, top five countries, 2018
      • [Graph] Global: pet food, new product launches, by subcategory, 2018
      • [Graph] Global: pet food, new product launches, top five claims, 2018
      • [Graph] Global: pet food, new product launches, by packaging, 2018