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The Future of Pet Food: 2020

Key points included

  • China - a rising pet food power
  • Transparency is the future of pet food trust
  • Customisation offers new opportunities


The big stories

The Chinese pet industry is booming, offering great potential for both global and domestic players. The clean label trend is booming, with more pet owners demanding full transparency, whereas new digital technologies facilitate the emergence of new products and services in the customisation space.

In the next two years

Questions will continue to swirl around grain-free pet food, and pet owners will become more aware of the importance of gut health for their pets. Meanwhile, pet food brands will continue to experiment with unconventional sources of animal protein that can benefit both pets and the planet.

In five years and beyond

While the boundaries between the products and services for pets and their owners are blurring even further, male cat owners will emerge as a new target demographics for pet food marketers. Moreover, the practice of pet cloning will see growing interest in line with advances in biotechnology.

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Expert analysis from a specialist in the field

Written by Katya Witham, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The Chinese pet industry is booming, but still has a long way to go before reaching maturity, underscoring the huge potential it holds for global pet food brands and domestic manufacturers alike Katya Witham
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents


    • China - a rising pet food power
    • [Graph] China: dog and cat ownership, by age group, Dec 2018
    • Transparency is the future of pet food trust
    • Customisation offers new opportunities

    • Questions swirl around grain-free pet food
    • New proteins: in the pursuit of sustainability
    • Digestive health warrants more attention


      • [Graph] Global: pet food, new product launches, by subcategory, 2019
      • [Graph] Global: pet food, new product launches, top five claims, 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.