The Future of Prepared Meals, Pizza and Soup: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Meals get more 'snackable'
- Plant-based goes mainstream
- Animal welfare becomes more important
What you need to know
The big stories
Meat-free and vegetable-packed meal options become ubiquitous as more consumers embrace plant-based diets; the use of ethically sourced meat grows in importance; and meals get more snackable to fit in with the pace of modern life.
Foodservice will drive innovation and quality expectation in retail meals; time-pressed consumers will demand an elevated level of convenience from meal kits; and frozen meals will build on momentum gained in shaking off their processed image.
Looking to the future
The definition of sustainability is changing to encompass the circular lifecycle of a product, and going forward there will be more focus on reducing food waste/using repurposed ingredients in meals.
Expert analysis from a specialist in the field
Written by Ayisha Koyenikan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Forty-six percent of US adults agree plant-based proteins are better for you than animal-based proteins, and 29% of prepared meal users are looking for meals with vegetables as the main ingredient. Despite this, the percentage of prepared meals with vegetarian claims has remained the same since 2013
Global Food & Drink Analyst
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