The Future of Salty Snacks: 2019
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Blurring boundaries
- It's not the size, it's the ingredients
- Meat snacks in the era of rampant veganism
What you need to know
The big stories
The blurring of lines between snacks and meals is reflected by a blurring of the boundaries between different food categories. Consumers are also looking at their snack choices carefully, with an emphasis on quality, and meat snacks are preparing for a vegan onslaught.
In the next two years
Salty snacks have to find a way to be invited to the growing ""snack mix party."" Manufacturers should also consider targeting their snacks at different demographics and need states, while flavor migration from one region to another has room to develop.
In five years and beyond
Technology will play a big part in the snack universe, having a role in quality control and in snacking habits. Everyone is waiting for ""the next big thing"" in snacks; it is out there... the trick is finding it and bringing it to market.
Expert analysis from a specialist in the field
Written by Marcia Mogelonsky, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The lines between snacks and meals have been blurring, to the point that for some consumers they are indistinguishable. Not only have behaviors been changing, but boundaries between the categories themselves have also become less distinct.
Director of Insight
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