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The Future of Salty Snacks: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Blurring boundaries
  • It's not the size, it's the ingredients
  • Meat snacks in the era of rampant veganism

What you need to know

The big stories

The blurring of lines between snacks and meals is reflected by a blurring of the boundaries between different food categories. Consumers are also looking at their snack choices carefully, with an emphasis on quality, and meat snacks are preparing for a vegan onslaught.

In the next two years

Salty snacks have to find a way to be invited to the growing ""snack mix party."" Manufacturers should also consider targeting their snacks at different demographics and need states, while flavor migration from one region to another has room to develop.

In five years and beyond

Technology will play a big part in the snack universe, having a role in quality control and in snacking habits. Everyone is waiting for ""the next big thing"" in snacks; it is out there... the trick is finding it and bringing it to market.

Expert analysis from a specialist in the field

Written by Marcia Mogelonsky, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The lines between snacks and meals have been blurring, to the point that for some consumers they are indistinguishable. Not only have behaviors been changing, but boundaries between the categories themselves have also become less distinct. Marcia Mogelonsky
Director of Insight

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What's included

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Table of contents

  1. the big stories

    • Blurring the boundaries
    • Is quality winning over quantity?
    • [Graph] Select European markets: most important factors when choosing crisps, nuts and salty snacks, 2018
    • [Graph] Select European markets: frequency of looking for healthy products when choosing a healthy snack, 2018
    • A look at meat snacks in the age of vegan everything
  2. in the next two years

    • Share the space with other snacks
    • Tailoring snacks for different demographics
    • Flavor migration continues
  3. in five years and beyond

    • Key market data

      • [Graph] Snacks, new product launches, by sub-category, 2018
      • [Graph] Salty snacks, per capita consumptionty, top countries, 2018 (estimates)
      • [Graph] Snack food, volume sales, top 10 countries, 2018 (estimates)
      • [Graph] Salty snacks, new product launches, top 10 countries, 2018