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The Future of Salty Snacks: 2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Salty Snacks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Healthy, tasty or both?
  • The challenge of organic
  • Flavor continues to be the top purchase driver

The big stories

Flavor continues to be one of the most important drivers behind snack choice. And ""choice"" is the operative word for the balance between health and indulgence. Meanwhile, organic snacks are not following the same trajectory as organic food in general.

In the next two years

There is room to innovate around the varied reasons why people snack. And ""direction"" is the word, as the meat snack category has taken off in two different ways based on region. Also worth noting is the potential for ""end of the evening"" snacks, in a day part that could benefit from more attention.

In five years and beyond

The growing concern with micro-plastic particles will move to the snack category. So too will an interest in the ""right"" snack, based on our own DNA. And an increased interest in how our food is produced will lead to ""grow your own"" snack mixes.

Expert analysis from a specialist in the field

Written by Marcia Mogelonsky, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The top purchase driver for snackers is flavor, a not especially surprising factor given the category's position as a between-meal food, boredom buster, and mood enhancer. While plain or unflavored snacks may satisfy a craving or between-meal hunger, novel and daring flavors and ingredients can excite the bored snacker or improve the mood of those looking for something different. Marcia Mogelonsky
Director of Insight


What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Imaginative flavors continue to drive innovation
    • Healthy or indulgent? More snacks do double time
    • The challenge of organic
  2. in the next two years

    • Understanding why we snack, and meeting those needs
    • Meat snacks vs "meaty" snacks
    • The "other" evening snack opportunity
  3. in five years and beyond

    • key market data

      • [Graph] Global: snack foods*, volume sales (000 tonnes), top 10 markets, 2019 (est)
      • [Graph] Global: snack foods*, per capita consumption (kg/capita), top 10 markets, 2019 (est)
      • [Graph] Global: launches of snacks, by subcategory, 2019
      • [Graph] Global: launches of snacks, by market, 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.