The Future of Snack Bars: 2020
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The big stories
Snack bars are moving towards plant proteins and the search for the next 'hot' plant protein continues. Simplicity and naturalness remain in the spotlight but lending an air of excitement with new flavours, textures and formats are also prevalent.
In the next two years
Holistic health will receive more attention, with brands looking to offer physical and mental health benefits. Collagen, fibre and coconuts will be among the ingredients to watch. Meanwhile, freezing has been recognised as an opportunity to create a new snack occasion.
In five years and beyond
New functionalities will need to be explored to connect with health-minded individuals. In addition, the sustainability issue will grow in importance and greater focus will be given to brand mission statements that inspire and unite consumers.
Global Annual Review: what's now and what's next for the snack bar market.
Honorata Jarocka, Senior Food & Drink Analyst
THE BIG STORIES
IN THE NEXT TWO YEARS
IN FIVE YEARS AND BEYOND
KEY MARKET DATA
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