The Future of Specialised Nutrition: 2020
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The big stories
Infant milk formula (IMF) patent and launch activity continues to show strong interest in gut-brain connection via prebiotics and probiotics. Traceability, especially via blockchain, is appearing across specialised nutrition, whilst plant-based and sustainability in sports nutrition continues to grow strongly.
In the next two years
Plastic-free forms part of a new focus for Foods for Special Medical Purposes (FSMPs) as NGOs put pressure on healthcare to cut waste. Genomic innovations in IMF will allow for a more personalised nutrition journey. Sports nutrition differentiates from active lifestyle via truly personalised solutions for athlete-like consumers.
In five years and beyond
FSMP brands usher in their vision for reducing greehouse gas emissions alongside more sustainable healthcare systems. Concerns surrounding environmental pollution drive innovation of 'clean' protein sources and foods to combat inflammation. Smart homes will allow medical intervention to become more preventative and less invasive.
A breakdown of what's to come
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