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The Future of Sweet and Savoury Spreads: 2020

Key points included

  • Hummus and salsa reign supreme
  • Sustainable spreads from field to fork
  • Sugar, less sugar or no sugar at all?

The big stories

Dip brands should not forget hummus and salsa reign supreme: they should launch variants of these over new dips. Sustainability is in the spotlight, with environmental and palm oil-related claims featuring often. Sugar concerns have driven the rise in low/no sugar claims and 'intense fruit' variants in sweet spreads

In the next two years

Consumers seek more texture and functionality from their foods. Dips can react through a wider usage of different toppings. Nut butters have focused on protein, but there is a huge space for more functional claims. Spread brands should stick to major themes, ie sustainable formulations, exciting flavours and premium ingredients.

In five years and beyond

The future will see technological enhancements that will solve major issues in the production of certain ingredients. For example, scientists will look at the rising allergy problem by finding ways to remove the allergens from ingredients, eg peanuts. Also, synthetic palm oil should help to curb issues around deforestation.

Expert analysis from a specialist in the field

Written by Edward Bergen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The market may be flooded with hummus and salsa options. However, there are still many opportunities to innovate with flavour and functionality. Edward Bergen
Global Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents


    • Hummus and salsa reign supreme
    • [Graph] Europe: interest in sweet or savoury spreads with added health benefits (eg vitamin fortified, omega-3 oils), 2018
    • Sustainable spreads from field to fork
    • [Graph] Global: top five ethical and environmental claims in sweet and savoury spreads over time, 2015-19 (Jan to Nov)
    • Sugar, less sugar or no sugar at all?
  2. In the next two years

    • Dip topping opportunities are endless
    • [Graph] Europe: sweet or savoury spreads with unusual/interesting textures (eg chunky, crunchy), 2018
    • Enriched beyond protein
    • Reformulating the foundations

    • key market data

      • [Graph]
      • [Graph]

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.