The Future of Table Sauces, Oils and Seasonings: 2020
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The big stories
Smaller artisanal brands are populating the premium condiments tier, and younger consumers trust them more to offer the permissible indulgence they seek. Meanwhile, big condiments with premium core variants have attempted to stretch further into premium. Or big brands have explored strategies to better connect with younger consumers.
In the next two years
Sweet and spicy Asian flavoured condiments will continue to redefine the flavour landscape in the West. Meanwhile brands attempt to find a role in more plant-forward diets, by simulating tastes and textures from meat protein. Better-for-you sauces & seasonings will also use ingredients offering flavour and functional health benefits.
In the next five years
Growing concern over climate change will mean consumers expect greener pack solutions as standard, eg refillable deliveries. Also brands will work harder to use compostable pack materials, and to perfect using tech to create synthetic ingredients, eg vegetable oils, focusing messaging on the sustainability advantages.
Global Annual Review: what's now and what's next for the table sauces, oils and seasonings market?
Martin Pasco, Global Analyst – Mintel Food & Drink
THE BIG STORIES
THE NEXT TWO YEARS
THE NEXT FIVE YEARS
KEY MARKET DATA
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