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The Future of Tea: 2019

Global Annual Review: what's now and what's next for the tea market.

Julia Buech, Global Food & Drink Analyst

THE BIG STORIES

  • Tea on a lifestyle mission
  • The Experience Factor
  • Botanical boost for RTD tea

IN THE NEXT TWO YEARS

  • Spotlight on Insta-worthy specialties
  • Potential for probiotics
  • "Plastic-free" becomes part of the sustainability agenda

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

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Table of contents

  1. The big stories

    • Tea on a lifestyle mission
    • [Graph] Europe: black/green tea launches flavoured with added herbs/spices, Dec 14-Nov 18
    • The Experience Factor
    • Botanical boost for RTD tea
  2. in the next two years

    • Spotlight on Insta-worthy specialties
    • Potential for probiotics
    • "Plastic-free" becomes part of the sustainability agenda
  3. In five years and beyond

    • Key market data

      • [Graph] Global: tea & infusions, retail volume sales (tonnes), top 5 markets, 2018 (est)
      • [Graph] Global: tea and infusions (retail), fastest growing markets (5 years CAGR by value, 2013-17)
      • [Graph] Global: tea and infusions, retail market per capita consumption (kg), top five markets, 2018 (est)
      • [Graph] Global: tea launches, by format and region, Dec 17-Nov 18
      • [Graph] Global: tea and RTD tea launches, by region and sub-category, Dec 17-Nov 18

    The Future of Tea: 2019

    US $2,552.20 (Excl.Tax)