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The Future of Tea: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The experience factor
  • Botanicals boost RTD tea
  • Tea is on a lifestyle mission

What you need to know

The big stories

Tea is on a lifestyle mission, targeting evolving consumer needs while also leveraging the experience factor. Botanicals boost RTD tea innovation.

In the next two years

Insta-worthy specialties deliver colourful experiences, while probiotic-rich formulations and plastic-free teabags are set to become hot topics.

In five years and beyond

A new era of 'fair' tea is on the horizon; novel flavours targeted at foodies and the functional field of oral care also offer potential.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Looking to stay relevant with consumers Through the Ages amid growing competition from other drinks, traditional tea brands have eyed up the wellness market, embracing herbal ingredients while also exploring the 'vegan milk' opportunity and investing in cold tea infusions as an alternative to sugary soft drinks Julia Buech
Global Food & Drink Analyst

What you get

What's included

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Table of contents

  1. The big stories

    • Tea on a lifestyle mission
    • [Graph] Europe: black/green tea launches flavoured with added herbs/spices, Dec 14-Nov 18
    • The Experience Factor
    • Botanical boost for RTD tea
  2. in the next two years

    • Spotlight on Insta-worthy specialties
    • Potential for probiotics
    • "Plastic-free" becomes part of the sustainability agenda
  3. In five years and beyond

    • Key market data

      • [Graph] Global: tea & infusions, retail volume sales (tonnes), top 5 markets, 2018 (est)
      • [Graph] Global: tea and infusions (retail), fastest growing markets (5 years CAGR by value, 2013-17)
      • [Graph] Global: tea and infusions, retail market per capita consumption (kg), top five markets, 2018 (est)
      • [Graph] Global: tea launches, by format and region, Dec 17-Nov 18
      • [Graph] Global: tea and RTD tea launches, by region and sub-category, Dec 17-Nov 18