The Future of Tea: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- The experience factor
- Botanicals boost RTD tea
- Tea is on a lifestyle mission
What you need to know
The big stories
Tea is on a lifestyle mission, targeting evolving consumer needs while also leveraging the experience factor. Botanicals boost RTD tea innovation.
In the next two years
Insta-worthy specialties deliver colourful experiences, while probiotic-rich formulations and plastic-free teabags are set to become hot topics.
In five years and beyond
A new era of 'fair' tea is on the horizon; novel flavours targeted at foodies and the functional field of oral care also offer potential.
Expert analysis from a specialist in the field
Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Looking to stay relevant with consumers Through the Ages amid growing competition from other drinks, traditional tea brands have eyed up the wellness market, embracing herbal ingredients while also exploring the 'vegan milk' opportunity and investing in cold tea infusions as an alternative to sugary soft drinks
Global Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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