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The Future of Tea: 2020

Key points included

  • Functional botanical blends
  • Image makeover for RTD tea
  • Spotlight: plastic-free teabags

Covered in this report

The big stories

Functional botanical blends are booming, RTD tea is working hard to overcome its unhealthy image, and plastic-free tea bags become a status to shout about.


In the next two years

Holistic health moves into focus, sparkling tea is set for growth, and edible tea appears on the horizon, tapping into the booming healthy snacking market.


In five years and beyond

Tech-powered functional teas and blockchain-driven supply chains move on the agenda, while freshness emerges as a new frontier.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Tea is widely viewed as an innately healthful drink, but today's health-focused consumers are pushing for an upgrade. The market is witnessing an expansion of functional botanical blends that offer specific health benefits, with vitamin-enriched formulations looking to take the segment to a new level. Julia Buech
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Rise of functional botanical blends
    • Image makeover for RTD tea
    • Spotlight: plastic-free teabags
  2. in the next two years

    • Holistic health moves into focus
    • Sparkling tea is set for growth
    • [Graph] Global: RTD tea launches (excl kombucha), % carbonated, by region, Sep 17-Aug 19
    • Snack revolution in the tea aisle
  3. in five years and beyond

    • key market data

      • [Graph] Global: tea launches, by format and region, Dec 2018-Nov 2019
      • [Graph] Global: tea and RTD launches, by region and subcategory, Dec 2018-Nov 2019

    About the report

    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description