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The Future of Vitamins and Supplements: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Help consumers recharge
  • Make beauty supplements more holistic
  • Tap into curiosity about the microbiota

What you need to know

The big stories

A holistic approach to health and wellness will continue to propel solutions that address problems from the inside out. This can include edible beauty supplements as well as products that support the microbiota or supplements to help consumers recharge.

In the next two years

Promote solutions to help consumers age well. Consumers across all ages can benefit from products that help them preserve their good health for the future. Design products that aim to help consumers stay healthy, fit and active, no matter their age.

In five years and beyond

As technology becomes more sophisticated, consumers will be able to take a more active role in self-diagnostics and be able to monitor the effects of supplements. This will lead to more customizable products, tailored to fit the needs of individual consumers.

Expert analysis from a specialist in the field

Written by Stephanie Mattucci, a leading analyst in the Food Science sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

When people are stressed, their energy levels and sleep quality suffer. Address these issues with functional products for energy, sleep, and relaxation Stephanie Mattucci
Associate Director, Global Food Science

What you get

What's included

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Table of contents

  1. The big stories

    • Help consumers recharge
    • [Graph] UK: stress experienced and attitudes towards managing stress and wellbeing, by age, Feb 2018
    • Tap into curiosity about the microbiota
    • Make beauty supplements more holistic
  2. In the next two years

    • Make brain health a lifelong goal
    • Help consumers support their immune system
    • Develop multi-tasking sports nutrition products
  3. in five years and beyond

    • key market data

      • [Graph] Global: top 5 format types, by region, vitamins and dietary supplements, 2018