The Future of Vitamins and Supplements: 2019
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Help consumers recharge
- Make beauty supplements more holistic
- Tap into curiosity about the microbiota
What you need to know
The big stories
A holistic approach to health and wellness will continue to propel solutions that address problems from the inside out. This can include edible beauty supplements as well as products that support the microbiota or supplements to help consumers recharge.
In the next two years
Promote solutions to help consumers age well. Consumers across all ages can benefit from products that help them preserve their good health for the future. Design products that aim to help consumers stay healthy, fit and active, no matter their age.
In five years and beyond
As technology becomes more sophisticated, consumers will be able to take a more active role in self-diagnostics and be able to monitor the effects of supplements. This will lead to more customizable products, tailored to fit the needs of individual consumers.
Expert analysis from a specialist in the field
Written by Stephanie Mattucci, a leading analyst in the Food Science sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
When people are stressed, their energy levels and sleep quality suffer. Address these issues with functional products for energy, sleep, and relaxation
Associate Director, Global Food Science
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