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Description

Description

The big stories

VMS producers can align to broader food/drink trends like plant-based dieting and eco-dieting. Blockchain IT may open opportunities for producers to deliver transparency, while expectations for clean label will continue. VMS health claims can become more holistic, focusing on emotional and mental health, as well as physical health.


In the next two years

VMS can target oral and skin microbiomes, as well as the gut microbiome, with ingredients like postbiotics. VMS have a role to play in preventing and treating health issues, from conception to the later years. Blue light from screen time, increasing maternal ages and pollution may offer new opportunities for VMS.


In five years and beyond

Sustainability will start to become a hygiene factor for some consumers, which may drive a refill revolution in VMS. The active ingredient in magic mushrooms, psilocybin, could follow the footsteps of cannabidiol (CBD), and consumers will expect a greater degree of personalisation from VMS, using DNA test kits, for example.

Global Annual Review: what's now and what's next for vitamins, minerals and supplements.

Emma Schofield, Senior Analyst - Global Food Science

THE BIG STORIES

  • Align VMS with broader food and drink trends
  • Deliver clean label through transparency in VMS
  • Support holistic health with vitamins, minerals and supplements

IN THE NEXT TWO YEARS

  • Use VMS to embrace the potential of the microbiome
  • VMS for prevention and treatment of health issues
  • Focus on VMS for 'new' and emerging health concerns

IN FIVE YEARS AND BEYOND

KEY MARKET DATA

What's included

What's included

Table of contents

Table of contents

  1. the big stories

    • Align VMS with broader food and drink trends
    • Deliver clean label through transparency in VMS
    • [Graph] Global: percentage of VMS product launches in POWDER format that contain select ingredients, 2017-2019
    • Support holistic health with vitamins, minerals and supplements
    • [Graph] Canada: 'how much emphasis do you currently place on these aspects of your health and well-being'?, % of consumers who agree, March 2019
  2. in the next two years

    • Use VMS to embrace the potential of the microbiome
    • VMS for prevention and treatment of health issues
    • [Graph] US: 'why might you consider treating a medical condition with cannabis and/or CBD?', % of consumers who agree, by age, Oct 2019
    • [Graph] US: 'which conditions would you consider treating or managing with CBD-only product (no THC), % of consumers who agree, Oct 2019
    • [Graph] UK: 'which of the following do you associate with vitamins/supplements containing CBD?', % of consumers who agree, June 2019
    • Focus on VMS for 'new' and emerging health concerns
  3. in five years and beyond

    • [Graph] Global: active (granted or pending) patent families related to DNA-based dieting technology, by year, 2000-2019
  4. Key market data

    • [Graph] Global: percentage of VMS launches that feature select claims linked to free from dieting, clean label and plant-based dieting, 2015-2019
    • [Graph] Global: top functional claims in VMS launches, percentage of launches, 2015-2019
    • [Graph] Global: top claim categories in VMS launches, percentage of launches, 2015-2019
    • [Graph] Global: % of VMS launches by flavour profile top 10 flavour profiles (flavour component GNPD filter), 2019
    • [Graph] Global: percentage of VMS launches by format type, 2019

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

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  • Consumer

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  • Brand/Company

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  • Data

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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